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Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business

Author: Jay Conrad Levinson; Jeannie Levinson; Amy Levinson
Publisher: Boston : Houghton Mifflin Company, 2007.
Edition/Format:   Print book : English : 4th rev. edView all editions and formats
Summary:
"When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jay Conrad Levinson; Jeannie Levinson; Amy Levinson
ISBN: 9780618785919 0618785914
OCLC Number: 762215488
Description: xii, 368 pages ; 23 cm
Contents: Introduction --
The guerrilla approach --
What is guerrilla marketing today? --
The need for guerrilla marketing --
The sixteen monumental secrets of guerrilla marketing --
Developing a guerrilla marketing plan --
Developing truly creative marketing --
Selecting the most lethal marketing methods --
Secrets of saving marketing money --
Research : the starting point of a guerrilla marketing campaign --
Mini-media marketing --
Truths about mini-media marketing --
Maxi-media marketing --
Maxi-media marketing, guerrilla style --
New media marketing --
E-media marketing --
Info-media marketing --
Human media marketing --
Non-media marketing --
The nature of the guerrilla --
Guerrilla company attributes --
Guerrilla company attitudes --
Guerrilla marketing psychology --
The 200 weapons of guerrilla marketing --
Acknowledgements --
Informational arsenal for guerrillas --
Index.
Responsibility: Jay Conrad Levinson with Jeannie Levinson and Amy Levinson.
More information:

Abstract:

"When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success."--BOOK JACKET.

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