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Guerrilla marketing for dummies

Author: Jonathan Margolis; Patrick Garrigan
Publisher: Chichester : Wiley-Blackwell, 2008.
Series: --For dummies.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention and keeping it!This savvy, hands-on guide explains what guerilla marketing  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Margolis, Jonathan.
Guerrilla marketing for dummies.
Hoboken, N.J. : Wiley Pub., ©2008
(DLC) 2008935261
(OCoLC)226355936
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jonathan Margolis; Patrick Garrigan
ISBN: 0470436468 9780470436462 9780470457801 0470457805 9780470436653 0470436654
OCLC Number: 316829920
Description: 1 online resource (xxiv, 351 pages) : illustrations.
Contents: pt. 1. It's a jungle out there --
be a guerrilla --
pt. 2. Marketing at street level --
pt. 3. Opportunities all around you: nontraditional media --
pt. 4. Driving it home: from the street to your site --
pt. 5. If a tree falls in the woods ... the power of the press --
pt. 6. You scratch my back ... --
pt. 7. The part of tens.
Series Title: --For dummies.
Responsibility: by Jonathan Margolis and Patrick Garrigan ; foreword by Jay Conrad Levinson.

Abstract:

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention and keeping it!This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You'll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exci.

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