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Guerrilla marketing for job hunters : 400 unconventional tips, tricks, and tactics for landing your dream job

Author: Jay Conrad Levinson; David Perry
Publisher: Hoboken, N.J. : Wiley, ©2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Ready! Aim! Hired! "This is an immensely helpful book, with the ancient wisdom of recruiters,?and the up-to-date?insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Levinson, Jay Conrad.
Guerrilla marketing for job hunters.
Hoboken, N.J. : Wiley, ©2005
(DLC) 2005047848
(OCoLC)60245507
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jay Conrad Levinson; David Perry
ISBN: 0471761575 9780471761570 0471714844 9780471714842
OCLC Number: 62166183
Notes: Includes index.
Description: 1 online resource (xv, 270 pages) : illustrations
Contents: GUERILLA MARKETING FOR JOB HUNTERS --
Contents --
Foreword --
Acknowledgments --
Introduction --
Chapter 1: Why You Need to Become a Guerrilla Job-Hunter --
EVENTS THAT CHANGED JOB-HUNTING FOREVER --
THE NEW GLOBAL THEATER --
WHY YOU NEED TO BE A GUERRILLA --
OFFSHORING AND AMERICA'S FUTURE AS A GLOBAL INNOVATOR --
SKILLS THAT WON'T BE OFFSHORED --
JOBS THAT WON'T BE OFFSHORED --
YOUR SIX CAREERS --
GUERRILLA MARKETING IS THE KEY TOYOUR SUCCESS --
"YOU INC."-YOUR PERSONAL BRAND --
Chapter 2: Your Guerrilla Mind-Set --
THE IMPORTANCE OF A CAN-DO ATTITUDE --
HOW TO STAY MOTIVATED --
THE FOUR MOST COMMON CAUSES OF FAILURE AND HOW TO AVOID THEM --
THE MOST POWERFULWAY TO CHANGEYOUR RESULTS --
Chapter 3: Your Guerrilla Job-Hunting Strategy --
WHY YOU NEED A PERSONAL MARKETING STRATEGY --
THE SKILLS EMPLOYERS BUY --
YOUR JOB-HUNTING ASSISTANTS --
STRATEGIC TWISTS ON TRADITIONAL STRATEGIES --
PROMOTE YOURSELF --
THE HIDDEN JOB MARKET AND WHY IT IS HIDING --
Chapter 4: Logistics-Building Your War Room --
HARDWARE AND SOFTWARE FOR YOUR WAR ROOM --
FINDING LISTS OF PROSPECTS --
THE GOLDEN SELLING HOUR(S) --
MANAGING YOUR SCHEDULE AND PLANNING YOUR WORK --
Chapter 5: Your Research Plan --
YOUR RESEARCH BUDGET --
RESEARCHING AN INDUSTRY --
LOCATING COMPANIES OF INTEREST --
LIBRARIANS ARE YOUR ALLIES --
ALTERNATIVE SITES --
HOW TO FIND THE HIRING MANAGERS --
A GUERRILLA RESEARCH ALTERNATIVE --
STUFF THE CIA WOULD RATHER YOU DIDN'T KNOW --
Chapter 6: Secret Weapons --
EXTREME RESUME MAKEOVER --
VALUE-BASED RESUME --
GRAPHICS THAT ADD PUNCH TO YOUR RESUME --
SELLING YOUR "VALUE-ADDED" ADVANTAGES --
THE ONLY COVER LETTER YOU WILL EVER NEED --
Chapter 7: Twenty-First Century Digital Weapons --
THE MAGIC OF SEARCH ENGINE TECHNOLOGY --
BE EASY TO FIND --
DIGGING INTOTHE WEB TO GET TO HIRING MANAGERS --
YOUR E-RESUME --
YOUR WEB SITE --
YOUR BLOG. JOB-HUNTING BY E-MAIL: MAKING THE BEST OF A BAD MEDIUM --
Chapter 8: Your Public Relations Strategy --
SIX SPECIAL EVENTS YOU MUST PARTICIPATE IN --
NINE WAYS TO GET OTHERS TO SPREAD THE WORD --
HOW TO INTRODUCE YOURSELF WITH A SOUND BITE --
WRITE AND PUBLISH --
Chapter 9: Guerrilla Networking --
TARGETED NETWORKING --
HAND-TO-HAND COMBAT-HOW TO NETWORK LIKE A HEADHUNTER --
USING GOOGLE FOR LEADS --
HOW TO TARGET REFERRALS --
MY PERSONAL EXPERIENCE WITH THE POWER OF NETWORKING --
SELECT TWISTS ON TRADITIONAL NETWORKING --
THE KITCHEN SINK APPROACH --
Chapter 10: Fearless Cold Calling --
FIRST CONTACT --
YOUR ALTERNATIVE --
STRATEGY 1: ASK MORE QUESTIONS AND MAKE FEWER STATEMENTS --
STRATEGY 2: ESTABLISH YOUR CREDIBILITY WITH THE PROSPECTIVE EMPLOYER FROM THE START --
STRATEGY 3: USE CURIOSITY TO NEUTRALIZE THE MISMATCHING REFLEX --
STRATEGY 4: MOMENTUM HELPS REDUCE THE MISMATCHING INSTINCT --
Chapter 11: 13 Creative Ways to Find a Job --
SEND HALF OF YOUR RESUME --
WRITE A PROSPECTING LETTER --
E-MAIL CHAIN LETTER --
DISTRIBUTE A BOOKLET --
CALL HUMAN RESOURCES --
WRITE A CASE STUDY --
PREPARE A COMPETITIVE ANALYSIS --
CLASSIFIED ADS --
WRITE A BROCHURE --
CONSULTANT LETTER --
TEMP TO PERM --
START YOUR OWN TEMPORARY HELP FIRM --
AUDITION --
DON'T TRY THIS AT HOME --
Chapter 12: Accelerated Job Search Techniques for Veterans --
DERIVED PREFERENCE --
FAST ATTACK --
Chapter 13: Sample Campaigns --
EXAMPLE 1: TOM WEISHAAR --
EXAMPLE 2: ALLAN PLACE --
EXAMPLE 3: CHELSEA TEGAN --
SUMMARY --
Chapter 14: Hand-to-Hand Combat --
BUILD YOUR STRATEGY AROUND THE EMPLOYER'S EXPECTATIONS --
THE INTERVIEW MINEFIELD --
NAVIGATING THE MINEFIELD --
FOCUS ON THE EMPLOYER'S GOALS --
PREPARATION-UNDERSTANDTHE MEETING'S PURPOSE --
HOW TO ANSWER QUESTIONS --
PREPARING FOR TYPICAL INTERVIEW QUESTIONS --
HOW TO ANSWER THE "F" QUESTION --
HOW TO ANSWER THE "L" QUESTION. DRESS FOR EXCELLENCE --
HOW TO RECRUIT AN INSIDE ADVOCATE --
THE ABSOLUTE LAST THING YOU DO BEFORE BED --
GAME DAY --
THE SCIENCE OF BODY LANGUAGE --
YOUR GUERRILLA INTERVIEW STRATEGY --
YOUR NUMBER ONE TACTIC --
TAKING CHARGE OF THE INTERVIEW --
HOW TO ASK FOR THE JOB --
CONCLUDING THE MEETING --
HOW TO HANDLE MONEY --
THE ORIGINAL BOSS-FROM-HELL --
HOW TO AVOID THE BOSS-FROM-HELL --
SECOND AND THIRD INTERVIEWS --
Chapter 15: Negotiating the Deal --
PROJECT A WINNING ATTITUDE --
PREPARING FOR THE OFFER AND NEGOTIATIONS --
NEGOTIATE YOUR POWER BEFORE YOUR PAY --
ESTABLISHING YOUR BOTTOM LINE --
YOUR STRATEGY --
THE PSYCHOLOGY OF THE DEAL --
BREAKING AN IMPASSE --
NAVIGATING THE GAUNTLET --
BODY LANGUAGE --
ASK FOR A LITTLE-GET A LOT --
NEGOTIATE WITH THE FINAL DECISION MAKER --
CLOSING THE OFFER --
HOW TO KILL YOUR DEAL --
HOW TO MAXIMIZE YOUR DEAL --
URBAN MYTHS --
SUMMARY --
Chapter 16: Ready Aye Ready --
Appendix 1: Call Logs --
Appendix 2: eXtreme Makeover Resume Samples --
Appendix 3: Compensation Checklist --
Appendix 4: Value-Based Resume --
Appendix 5: Example of the Only Cover Letter You Will Ever Need --
About the Authors --
Index.
Responsibility: Jay Conrad Levinson, David E. Perry.
More information:

Abstract:

Ready! Aim! Hired! "This is an immensely helpful book, with the ancient wisdom of recruiters,?and the up-to-date?insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans.

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