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Guerrilla marketing : secrets for making big profits from your small business

Author: Jay Conrad Levinson
Publisher: Boston : Houghton Mifflin, 1993.
Edition/Format:   Print book : English : Completely rev. and updated for the 90'sView all editions and formats
Summary:
Hundreds of ideas for reaching and keeping the fastest-growing markets in the 90s, marketing during a recession, what consumers in the 90s care most about, how to use the technological explosion for bigger profits, and management lessons for the 21st century.
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Document Type: Book
All Authors / Contributors: Jay Conrad Levinson
ISBN: 0395644968 9780395644966
OCLC Number: 30449724
Description: viii, 327 pages ; 24 cm
Responsibility: Jay Conrad Levinson.

Abstract:

Hundreds of ideas for reaching and keeping the fastest-growing markets in the 90s, marketing during a recession, what consumers in the 90s care most about, how to use the technological explosion for bigger profits, and management lessons for the 21st century.

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