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Guerrilla marketing : secrets for making big profits from your small business

Author: Jay Conrad Levinson
Publisher: Boston : Houghton Mifflin, 1998.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:
"This completely revised and expanded edition identifies: the fastest-growing markets for the twenty-first century, with tips on how to reach them; unique strategies for cooperative fusion marketing with other businesses; the latest programs for freelance employees and telecommuters; up-to-date information on the Internet and other technologies that aid the guerrilla in targeting and growing a business; and  Read more...
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Document Type: Book
All Authors / Contributors: Jay Conrad Levinson
ISBN: 0395906253 9780395906255
OCLC Number: 39143202
Description: viii, 388 pages ; 23 cm
Contents: The Guerrilla Approach to Marketing --
Updated --
What Is Guerrilla Marketing? --
Entrepreneurial Marketing: The Guerrilla Difference --
The Thirteen Most Important Marketing Secrets --
The Blueprint: Developing a Guerrilla Marketing Plan --
Secrets of Developing a Creative Marketing Program --
Secrets of Selecting Marketing Methods --
Secrets of Saving Marketing Money --
Secrets of Obtaining Free Research --
Mini-Media Marketing --
Canvassing: Marketing on an Eye-to-Eye Basis --
Personal Letters: Inexpensive and Effective --
Telephone Marketing: Dialing for Dollars --
Circulars and Brochures: How, Where, and When --
Classified Advertising Hints: Making Small Beautiful --
Signs: Big and Little --
The Yellow Pages: Turn Them to Gold --
Maxi-Media Marketing --
Newspapers: How to Use Them with Genius --
Magazine Advertising --
Radio: It Costs a Lot Less Than You Think --
Television: How to Use It, How Not to Abuse It --
Outdoor Advertising: What It Can and Cannot Do --
Direct-Mail Marketing: Pinpointing Your Prospects --
Nonmedia Marketing --
Advertising Specialties and Samples: If You've Got It, Flaunt It --
Free Seminars, Consultations, and Demonstrations: Show and Sell --
Trade Shows, Exhibits, Fairs: Making a Public Spectacle --
Miscellaneous Marketing Tools --
Public Relations: Instant Credibility --
Professional Marketing --
Launching Your Guerrilla Marketing Attack --
How Guerrillas Use Psychology --
How Guerrillas Win Battles --
Information Arsenal for Guerrillas.
Responsibility: Jay Conrad Levinson.
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Abstract:

"This completely revised and expanded edition identifies: the fastest-growing markets for the twenty-first century, with tips on how to reach them; unique strategies for cooperative fusion marketing with other businesses; the latest programs for freelance employees and telecommuters; up-to-date information on the Internet and other technologies that aid the guerrilla in targeting and growing a business; and management lessons for the twenty-first-century entrepreneur."--Jacket.

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