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A Guide to marketing new industrial and consumer products : 50 years of reporting new product news

Publisher: Englewood Cliffs, N.J. : Prentice-Hall, ©1985.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
ISBN: 0133702634 9780133702637
OCLC Number: 11785871
Description: vi, 106 pages : illustrations ; 23 cm
Contents: Introduction --
Glossary- terms used in launch program --
How to plan the new product introduction --
Phases of the new product introduction process --
Tasks to be addressed in the product introduction process --
Master timetable.
Other Titles: Industrial equipment news.
Responsibility: Industrial equipment news, Thomas Publishing Company.

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