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The halo effect-- and the eight other business delusions that deceive managers

Author: Philip M Rosenzweig; Jim Manchester; BBC Audiobooks America.
Publisher: [North Kingstown, R.I.] : BBC Audiobooks America, 2009.
Edition/Format:   eAudiobook : EnglishView all editions and formats
Database:WorldCat
Summary:
Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. [This book] unmasks the delusions that are commonly found in the corporate world ... The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary  Read more...
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Genre/Form: Downloadable audio books
Audiobooks
Material Type: Audio book, etc., Sound recording, Internet resource
Document Type: Internet Resource, Computer File, Sound Recording
All Authors / Contributors: Philip M Rosenzweig; Jim Manchester; BBC Audiobooks America.
ISBN: 9780792765059 0792765052
OCLC Number: 320964296
Notes: Unabridged.
Audio file.
Title from image on Web page (viewed May 14, 2009).
"Sound Library."
Performer(s): Read by Jim Manchester.
Description: 1 online resource (1 sound file)
Responsibility: Phil Rosenzweig.

Abstract:

Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. [This book] unmasks the delusions that are commonly found in the corporate world ... The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant. In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more.-Dust jacket.

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