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Handbook event market China

Author: Helmut Schwägermann; Peter Mayer; Ding Yi
Publisher: Berlin ; Boston : Walter de Gruyter GmbH, [2016]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

China realised this fact years ago and has invested massively in the event infrastructure, becoming one of the global hotspots of the event business.This publication highlights the development of  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Handbook event market China.
Berlin ; Boston : Walter de Gruyter GmbH, [2016]
(OCoLC)935082081
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Helmut Schwägermann; Peter Mayer; Ding Yi
ISBN: 9783110366778 3110366770
OCLC Number: 944535843
Language Note: In English; with preface and chapter abstracts also in Chinese.
Description: 1 online resource (xv, 416 pages .)
Contents: 1.Editorial2.Greetings/Forwards 3.Intercultural Aspects and Learning in the Event Market4.China`s Event Industry: Management- and International Aspects5.Sustainabilty in the Chinese Event Industry 6.Service Suppliers in China`s Event IndustryGlossary Event Market English/Chinese
Responsibility: edited by Helmut Schwägermann, Peter Mayer and Ding Yi.

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