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Handbook for public relations writing : the essentials of style and format

Author: Thomas H Bivins
Publisher: Lincolnwood, Ill. : NTC Business Books, ©1999.
Edition/Format:   Print book : English : 4th edView all editions and formats
Summary:
Whether you are putting together a press kit, writing an annual report, designing a newsletter or planning a website, this book offers guidance, models and exercises that will help you produce professional, polished publications.
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Document Type: Book
All Authors / Contributors: Thomas H Bivins
ISBN: 0844203505 9780844203508
OCLC Number: 40193629
Notes: Includes index.
Description: xiii, 385 pages : illustrations ; 24 cm
Contents: Writing for public relations --
Planning your message --
Choosing the right message and medium --
Ethical and legal issues in public relations writing --
Media relations and placement --
News releases and backgrounders --
Annual reports --
Newsletters, magazines and feature writing --
Brochures, flyers, and print advertising --
Television and radio --
Speeches and presentations --
Design, printing, and desktop publishing --
The digital media --
The basics of grammar --
The basics of style.
Responsibility: Thomas H. Bivins.

Abstract:

Whether you are putting together a press kit, writing an annual report, designing a newsletter or planning a website, this book offers guidance, models and exercises that will help you produce professional, polished publications.

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