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Genre/Form: Handbooks, manuals, etc
Additional Physical Format: Online version:
Handbook for the college admissions profession.
Westport, Conn. : Greenwood Press, 1998
(OCoLC)605536781
Document Type: Book
All Authors / Contributors: Claire Swann; Stanley E Henderson; American Association of Collegiate Registrars and Admissions Officers.
ISBN: 0313291136 9780313291135
OCLC Number: 36767618
Notes: "Published in association with the American Association of Collegiate Registrars and Admissions Officers, Washington, D.C."
Description: xv, 300 p. : ill. ; 25 cm.
Contents: Perspectives on educational reform / Donald Stewart --
Perspectives on admissions / John Casteen --
A historical view of an admissions dilemma : seeking quantity or quality in the student body / Stanley E. Henderson --
Admissions officer : a profession and a career / Claire C. Swann --
Competencies and training / Stanley E. Henderson --
Ethics and sensitivity to students / Mary Lee Hoganson and Steven T. Syverson --
The role of professional associations / Wayne E. Becraft --
Strategic enrollment management / Michael G. Dolence --
Research / Linda M. Clement and Teresa M. Flannery --
The development of a marketing plan / James C. Blackburn --
Recruitment : student outreach strategies / Joyce E. Smith --
Applying technological tools / David H. Stones --
Policies and procedures / M. Overton Phelps, D. Parker Young, and Timothy D. Letzring --
Targeting diversity / Diana Guerrero --
International students / Clifford Sjogren --
Collegiate telecounseling and recruitment videos / Joe F. Head --
Admissions partners on campus / Kathleen G. Plante --
Admissions partners off campus / Tim Washburn --
Students of the future / Greta S. Mack.
Series Title: Greenwood educators' reference collection.
Responsibility: Claire C. Swann, senior editor ; Stanley E. Henderson, editor.

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