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Handbook of business letters

Author: L E Frailey; P Susan Mamchak; Steven R Mamchak
Publisher: Englewood Cliffs, N.J. : Prentice Hall, ©1989.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Additional Physical Format: Online version:
Frailey, L.E. (Lester Eugene), 1890-
Handbook of business letters.
Englewood Cliffs, N.J. : Prentice Hall, ©1989
(OCoLC)647502268
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: L E Frailey; P Susan Mamchak; Steven R Mamchak
ISBN: 0133760057 9780133760057 0133820033 9780133820034
OCLC Number: 18382735
Notes: Includes index.
Description: xvi, 780 pages : illustrations ; 24 cm
Contents: Understanding How Letters Serve Business --
Why letters must be used--an overview --
A checklist of the major uses of letters --
Revealing letters as part of public relations --
Identifying the need for executive attention --
Assaying the value of knowing how --
Handling Business Letter Language --
Making human contact across space --
Grooming the old-time "whiskers" --
Puncturing the pomposity of pachydermal prose --
Shunning the use of unnecessary words --
Critiquing other language faults --
Learning the Art of Business Letter Carpentry --
Charting the flight --
Blueprint for letter-building --
How to get readers' attention --
Gaining attention with showmanship --
Forging the chain to build desire --
Setting the Hook for action --
How to use Business Letter Mechanics --
Enhancing the appearance of the typed letter --
Simplifying the inside address --
Examining the salutation and complimentary close --
Examining Signatures and Other Notations --
Devices for making reading easier --
Putting Personality in Business Letters --
What makes a letter interesting? --
How to express your own personality --
How to spotlight the reader --
Adding sauce to season the letter --
Winning ways in sales letters --
Promoting the spirit of the company --
How to Create a Company Better Letter Program --
Setting conditions necessary for success --
First: the letter audit --
How to conduct the meetings --
Employing devices to rate letters --
Posting better letter bulletins --
Reviewing other devices to improve letters.
Responsibility: by L.E. Frailey ; revised by Susan P. Mamchak and Steven R. Mamchak.

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