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The handbook of communication and corporate social responsibility

Auteur : Øyvind Ihlen; Jennifer Bartlett; Steve May; Blackwell Reference Online (Online service)
Éditeur : Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011.
Collection : Handbooks in communication and media.
Édition/format :   Livre électronique : Document : AnglaisVoir toutes les éditions et tous les formats
Base de données :WorldCat
Résumé :
"This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations,
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Détails

Genre/forme : Electronic books
Format – détails additionnels : Print version:
Handbook of communication and corporate social responsibility.
Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011
(DLC) 2011008795
(OCoLC)701014972
Type d’ouvrage : Document, Ressource Internet
Format : Ressource Internet, Fichier informatique
Tous les auteurs / collaborateurs : Øyvind Ihlen; Jennifer Bartlett; Steve May; Blackwell Reference Online (Online service)
ISBN : 9781118078662 1118078667 9781444351125 1444351125 9781118083246 1118083245
Numéro OCLC : 767513556
Description : 1 online resource (xxi, 585 p.)
Contenu : Front Matter --
Introduction. Corporate Social Responsibility and Communication / ̜yvind Ihlen, Jennifer L Bartlett, Steve May --
The Paradoxes of Communicating Corporate Social Responsibility / Sandra Waddock, Bradley K Googins --
Field Overviews. Management, Communication, and Corporate Social Responsibility / Jennifer L Bartlett, Bree Devin --
Public Relations and Corporate Social Responsibility / Jennifer L Bartlett --
Organizational Communication and Corporate Social Responsibility / Steve May --
Marketing and Corporate Social Responsibility / Peggy Simcic Br̜nn --
Reputation Management and Corporate Social Responsibility / Mark Eisenegger, Mario Schranz --
Rhetoric and Corporate Social Responsibility / Øyvind Ihlen --
Corporate Social Responsibility Communication in Action. Ethics / Jacquie L'Etang, Jairo Lugo-Ocando, Zeti Azreen Ahmad --
Risk Communication and Corporate Social Responsibility / Michael J Palenchar, Tatjana M Hocke, Robert L Heath --
Trust and Credibility as the Basis of Corporate Social Responsibility / Gunter Bentele, Howard Nothhaft --
Corporate Social Responsibility Communication and Dialogue / Ur₍a Golob, Klement Podnar --
Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility / Majia Holmer Nadesan --
The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication / Juliana Raupp --
Significance of Sector-Specific Corporate Social Responsibility Initiatives / Augustine Pang, Angela Mak, Joanne Mui-Hean Lee --
Corporate (Social) Responsibility and Issues Management / Robert L Heath, Michael J Palenchar --
Communicating Corporate Social Responsibility through Nonfinancial Reports / Elise Perrault Crawford, Cynthia Clark Williams --
Communicating Corporate Social Responsibility through the Internet and Social Media / Paul Capriotti --
Communicating Corporate Social Responsibility through Corporate Image Advertising / Alan A Pomering --
New Partnerships for a New Generation of Corporate Social Responsibility / Melissa J Bator, Cynthia Stohl --
Media Relations and Corporate Social Responsibility / Craig E Carroll --
NGOs as Communicative Actors within Corporate Social Responsibility Efforts / Sarah E Dempsey --
Communication and Corporate Social Responsibility / Stefan Wehmeier, Friederike Schultz --
Commentaries and Conclusions. Interrogating the Communicative Dimensions of Corporate Social Responsibility / Lars Th̜ger Christensen, George Cheney --
A Provocation / Shirley Leitch, Judy Motion --
Commentary / Guler Aras, David Crowther --
The View from Organizational Studies / David Grant, Daniel Nyberg --
Conclusions and Take away Points / Øyvind Ihlen, Jennifer L Bartlett, Steve May --
Name Index --
Subject Index --.
Titre de collection : Handbooks in communication and media.
Responsabilité : edited by Øyvind Ihlen, Jennifer L. Bartlett, and Steve May.
Plus d’informations :

Résumé :

There is an abundance of literature on corporate social responsibility (CSR), but little advice regarding how it should be communicated. This book represents the definitive research collection for  Lire la suite...

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