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The handbook of communication and corporate social responsibility

Autor: Øyvind Ihlen; Jennifer Bartlett; Steve May; Blackwell Reference Online (Online service)
Editora: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011.
Séries: Handbooks in communication and media.
Edição/Formato   e-book : Documento : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
"This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations,
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Gênero/Forma: Electronic books
Formato Físico Adicional: Print version:
Handbook of communication and corporate social responsibility.
Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011
(DLC) 2011008795
(OCoLC)701014972
Tipo de Material: Documento, Recurso Internet
Tipo de Documento: Recurso Internet, Arquivo de Computador
Todos os Autores / Contribuintes: Øyvind Ihlen; Jennifer Bartlett; Steve May; Blackwell Reference Online (Online service)
ISBN: 9781118078662 1118078667 9781444351125 1444351125 9781118083246 1118083245
Número OCLC: 767513556
Descrição: 1 online resource (xxi, 585 p.)
Conteúdos: Front Matter --
Introduction. Corporate Social Responsibility and Communication / ̜yvind Ihlen, Jennifer L Bartlett, Steve May --
The Paradoxes of Communicating Corporate Social Responsibility / Sandra Waddock, Bradley K Googins --
Field Overviews. Management, Communication, and Corporate Social Responsibility / Jennifer L Bartlett, Bree Devin --
Public Relations and Corporate Social Responsibility / Jennifer L Bartlett --
Organizational Communication and Corporate Social Responsibility / Steve May --
Marketing and Corporate Social Responsibility / Peggy Simcic Br̜nn --
Reputation Management and Corporate Social Responsibility / Mark Eisenegger, Mario Schranz --
Rhetoric and Corporate Social Responsibility / Øyvind Ihlen --
Corporate Social Responsibility Communication in Action. Ethics / Jacquie L'Etang, Jairo Lugo-Ocando, Zeti Azreen Ahmad --
Risk Communication and Corporate Social Responsibility / Michael J Palenchar, Tatjana M Hocke, Robert L Heath --
Trust and Credibility as the Basis of Corporate Social Responsibility / Gunter Bentele, Howard Nothhaft --
Corporate Social Responsibility Communication and Dialogue / Ur₍a Golob, Klement Podnar --
Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility / Majia Holmer Nadesan --
The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication / Juliana Raupp --
Significance of Sector-Specific Corporate Social Responsibility Initiatives / Augustine Pang, Angela Mak, Joanne Mui-Hean Lee --
Corporate (Social) Responsibility and Issues Management / Robert L Heath, Michael J Palenchar --
Communicating Corporate Social Responsibility through Nonfinancial Reports / Elise Perrault Crawford, Cynthia Clark Williams --
Communicating Corporate Social Responsibility through the Internet and Social Media / Paul Capriotti --
Communicating Corporate Social Responsibility through Corporate Image Advertising / Alan A Pomering --
New Partnerships for a New Generation of Corporate Social Responsibility / Melissa J Bator, Cynthia Stohl --
Media Relations and Corporate Social Responsibility / Craig E Carroll --
NGOs as Communicative Actors within Corporate Social Responsibility Efforts / Sarah E Dempsey --
Communication and Corporate Social Responsibility / Stefan Wehmeier, Friederike Schultz --
Commentaries and Conclusions. Interrogating the Communicative Dimensions of Corporate Social Responsibility / Lars Th̜ger Christensen, George Cheney --
A Provocation / Shirley Leitch, Judy Motion --
Commentary / Guler Aras, David Crowther --
The View from Organizational Studies / David Grant, Daniel Nyberg --
Conclusions and Take away Points / Øyvind Ihlen, Jennifer L Bartlett, Steve May --
Name Index --
Subject Index --.
Título da Série: Handbooks in communication and media.
Responsabilidade: edited by Øyvind Ihlen, Jennifer L. Bartlett, and Steve May.
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Resumo:

There is an abundance of literature on corporate social responsibility (CSR), but little advice regarding how it should be communicated. This book represents the definitive research collection for  Ler mais...

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"Summing Up: Recommended. Research and faculty collections." ( Choice , 1 March 2012) "An impressive array of experts feature in the Handbook of Communication and Corporate Social Responsibility ... Ler mais...

 
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