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The handbook of communication and corporate social responsibility

著者: Øyvind Ihlen; Jennifer Bartlett; Steve May; Blackwell Reference Online (Online service)
出版商: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011.
丛书: Handbooks in communication and media.
版本/格式:   电子图书 : 文献 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
"This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations,
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类型/形式: Electronic books
附加的形体格式: Print version:
Handbook of communication and corporate social responsibility.
Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011
(DLC) 2011008795
(OCoLC)701014972
材料类型: 文献, 互联网资源
文件类型: 互联网资源, 计算机文档
所有的著者/提供者: Øyvind Ihlen; Jennifer Bartlett; Steve May; Blackwell Reference Online (Online service)
ISBN: 9781118078662 1118078667 9781444351125 1444351125 9781118083246 1118083245
OCLC号码: 767513556
描述: 1 online resource (xxi, 585 pages).
内容: Front Matter --
Introduction. Corporate Social Responsibility and Communication / Øyvind Ihlen, Jennifer L Bartlett, Steve May --
The Paradoxes of Communicating Corporate Social Responsibility / Sandra Waddock, Bradley K Googins --
Field Overviews. Management, Communication, and Corporate Social Responsibility / Jennifer L Bartlett, Bree Devin --
Public Relations and Corporate Social Responsibility / Jennifer L Bartlett --
Organizational Communication and Corporate Social Responsibility / Steve May --
Marketing and Corporate Social Responsibility / Peggy Simcic Br̜nn --
Reputation Management and Corporate Social Responsibility / Mark Eisenegger, Mario Schranz --
Rhetoric and Corporate Social Responsibility / Øyvind Ihlen --
Corporate Social Responsibility Communication in Action. Ethics / Jacquie L'Etang, Jairo Lugo-Ocando, Zeti Azreen Ahmad --
Risk Communication and Corporate Social Responsibility / Michael J Palenchar, Tatjana M Hocke, Robert L Heath --
Trust and Credibility as the Basis of Corporate Social Responsibility / Gunter Bentele, Howard Nothhaft --
Corporate Social Responsibility Communication and Dialogue / Ur₍a Golob, Klement Podnar --
Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility / Majia Holmer Nadesan --
The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication / Juliana Raupp --
Significance of Sector-Specific Corporate Social Responsibility Initiatives / Augustine Pang, Angela Mak, Joanne Mui-Hean Lee --
Corporate (Social) Responsibility and Issues Management / Robert L Heath, Michael J Palenchar --
Communicating Corporate Social Responsibility through Nonfinancial Reports / Elise Perrault Crawford, Cynthia Clark Williams --
Communicating Corporate Social Responsibility through the Internet and Social Media / Paul Capriotti --
Communicating Corporate Social Responsibility through Corporate Image Advertising / Alan A Pomering --
New Partnerships for a New Generation of Corporate Social Responsibility / Melissa J Bator, Cynthia Stohl --
Media Relations and Corporate Social Responsibility / Craig E Carroll --
NGOs as Communicative Actors within Corporate Social Responsibility Efforts / Sarah E Dempsey --
Communication and Corporate Social Responsibility / Stefan Wehmeier, Friederike Schultz --
Commentaries and Conclusions. Interrogating the Communicative Dimensions of Corporate Social Responsibility / Lars Th̜ger Christensen, George Cheney --
A Provocation / Shirley Leitch, Judy Motion --
Commentary / Guler Aras, David Crowther --
The View from Organizational Studies / David Grant, Daniel Nyberg --
Conclusions and Take away Points / Øyvind Ihlen, Jennifer L Bartlett, Steve May --
Name Index --
Subject Index --
丛书名: Handbooks in communication and media.
责任: edited by Øyvind Ihlen, Jennifer L. Bartlett, and Steve May.
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There is an abundance of literature on corporate social responsibility (CSR), but little advice regarding how it should be communicated. This book represents the definitive research collection for  再读一些...

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