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Handbook of consumer psychology

Author: Curtis P Haugtvedt; Paul Herr; Frank R Kardes
Publisher: New York : Lawrence Erlbaum Associates, ©2008.
Series: Marketing and consumer psychology series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Curtis P Haugtvedt; Paul Herr; Frank R Kardes
ISBN: 9780805856033 080585603X
OCLC Number: 124036225
Description: xvi, 1273 pages : illustrations ; 27 cm.
Contents: History of consumer psychology / David W. Schumann, Curtis P. Haugtvedt, and Edith Davidson --
The role of knowledge accessibility in cognition and behavior : implications for consumer information processing / Robert S. Wyer, Jr. --
Consumer memory, fluency, and familiarity / Antonia Mantonakis, Bruce W.A. Whittlesea, and Carolyn Yoon --
Consumer learning and expertise / J. Wesley Hutchinson and Eric M. Eisenstein --
Categorization theory and research in consumer psychology : category representation and category-based inference / Barbara Loken, Lawrence W. Barsalou, and Christopher Joiner --
Consumer inference / Frank R. Kardes, Steven S. Posavac, Maria L. Cronley, and Paul M. Herr --
Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a--
/ Joann Peck and Terry L. Childers --
Stages of consumer socialization : the development of consumer knowledge, skills, and values from childhood to adolescence / Deborah Roedder John --
Aging and consumer behavior / Carolyn Yoon and Catherine A. Cole --
Positive affect and decision processes : some recent theoretical developments with practical implications / Alice M. Isen --
The nature and role of affect in consumer behavior / Joel B. Cohen, Michel Tuan Pham, and Eduardo B. Andrade --
Self-regulation : goals, consumption, and choices / Kathleen D. Vohs, Roy F. Baumeister, and Dianne M. Tice --
Goal-directed consumer behavior : motivation, volition, and affect / Hans Baumgartner and Rik Pieters --
Goal-directed perception / Chris Janiszewski --
Attitude change and persuasion / Curtis P. Haugtvedt and Jeff A. Kasmer --
Associative strength and consumer choice behavior / Christopher R.M. Jones and Russell H. Fazio --
Measuring the non-conscious : implicit social cognition in consumer behavior / Andrew Perkins, Mark Forehand, Anthony Greenwald, and Dominika Maison --
Implicit consumer cognition / Patrick T. Vargas --
Evoking the imagination as a strategy of influence / Petia K. Petrova and Robert B. Cialdini --
Consumer attitudes and behavior / Icek Ajzen --
I know what you're doing and why you're doing it : the use of persuasion knowledge model in consumer research / Margaret C. Campbell and Amna Kirmani --
Social values in consumer psychology / Lynn R. Kahle and Guang-Xin Xie --
Consumer decision making : a choice goals approach / James R. Bettman, Mary Frances Luce, and John W. Payne --
Dynamics of goal-based choice : toward an understanding of how goals commit versus liberate choice / Ayelet Fishbach and Ravi Dhar --
Hedonomics in consumer behavior / Christopher K. Hsee and Claire I. Tsai --
Behavioral pricing / Maggie Wenjing Liu and Dilip Soman --
Perceptions of fair pricing / James E. Heyman and Barbara A. Mellers --
Associative learning and consumer decisions / Stijn M.J. van Osselaer --
A role for aesthetics in consumer psychology / JoAndrea Hoegg and Joseph W. Alba --
Product assortment / Susan M. Broniarczyk --
Brands and their meaning makers / Chris T. Allen, Susan Fournier, and Felicia Miller --
Theory in consumer-environment research : diagnosis and prognosis / Sevgin A. Eroglu and Karen A. Machleit --
Music and consumers / James J. Kellaris --
Consumer psychology of sport : more than just a game / Robert Madrigal and Vassilis Dalakas --
Diversity issues in consumer psychology / Jerome D. Williams, Wei-Na Lee, and Geraldine R. Henderson --
Consumers and the allure of "safer" tobacco products : scientific and policy issues / Eugene Borgida, Anita Kim, Emily N. Stark, and Christopher Miller --
Assessing the relationships between tobacco advertising and promotion and adolescent smoking behavior : convergent evidence / Marvin E. Goldberg --
The social marketing of volunteerism : a functional approach / Arthur A. Stukas, Mark Snyder, and E. Gil Clary --
Health risk perceptions and consumer psychology / Geeta Menon, Priya Raghubir, and Nidhi Agrawal --
Toward a psychology of consumer creativity / James E. Burroughs, C. Page Moreau, and David Glen Mick --
Compulsive buying : review and reflection / Ronald J. Faber, and Thomas C. O'Guinn --
Summing up the state of coping research : prospects and prescriptions for consumer research / Adam Duhachek --
Self-reports in consumer research / Kimberlee Weaver and Norbert Schwarz --
Cross-cultural consumer psychology / Sharon Shavitt, Angela Y. Lee, and Timothy P. Johnson --
Measurement error in experimental designs in consumer psychology / Madhu Viswanathan --
Individual differences : tools for theory testing and understanding in consumer psychology research / Curtis P. Haugtvedt, Kaiya Liu, and Kyeong Sam Min --
Neuroeconomics : foundational issues and consumer relevance / Giovanna Egidi, Howard C. Nusbaum, and John T. Cacioppo.
Series Title: Marketing and consumer psychology series.
Responsibility: edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.
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Abstract:

Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated  Read more...

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"The Handbook of Consumer Psychology, edited by Haugtvedt, Herr, and Kardes, is a superb collection of chapters on the most important topics in consumer psychology, written by the world's leading Read more...

 
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