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Handbook of Consumer Psychology.

Author: Curtis P Haugtvedt
Publisher: Hoboken : Lawrence Erlbaum Associates, 2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Curtis P Haugtvedt
ISBN: 9781410618993 1410618994
OCLC Number: 476157232
Description: 1 online resource (1290 pages)
Contents: Front cover; Contents; Preface; Contributors; PART I: INTRODUCTION; Chapter 1. History of Consumer Psychology; PART II: CONSUMER INFORMATION PROCESSING; Chapter 2. The Role of Knowledge Accessibility: Implications for Consmer Information Processing; Chapter 3. Consumer Memory, Fluency, and Familarity; Chapter 4. Consumer Learning and Expertise; Chapter 5. Categorization Theory and Research in Consumer Psychology: Category Representation and Category-Based Inference; Chapter 6. Consumer Inference.

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First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.  Read more...

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"The Handbook of Consumer Psychology, edited by Haugtvedt, Herr, and Kardes, is a superb collection of chapters on the most important topics in consumer psychology, written by the world's leading Read more...

 
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