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The handbook of European intellectual property management : developing, managing and protecting your company's intellectual property

Author: Adam Jolly; Jeremy Philpott; European Patent Office.
Publisher: London ; Philadelphia : Kogan Page, ©2009.
Edition/Format:   Print book : English : 2nd ed
Summary:

This second edition of The Handbook of European Intellectual Property Management provides a fresh examination of the issues facing businesses across Europe who are looking to maximise and protect the  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Adam Jolly; Jeremy Philpott; European Patent Office.
ISBN: 9780749455910 0749455918
OCLC Number: 318191234
Notes: Published in association with the European Patent Office.
Description: xxiv, 549 pages : illustrations ; 25 cm
Contents: Europe's IP architecture / Laurent Manderieux --
Turning IP into assets / Ben Goodger --
Open innovation / Karri Leskinen and Sampo Ylätalo --
The market for ideas / Li Westerlund --
IP in a downturn / David Knight --
Creating value / Erik Van Praet and Markus Gahleitner --
Challenges in IP / Marianne Levin --
A combination of rights / Stephen Carter --
Controlling patent costs / John Richards --
Registered rights and trade secrets / Martin Nohlen --
Broad or narrow / Peter Indahl --
Filing for speed / Lars de Haas --
IP for SME inventors / Gianfranco Dragotti --
Searching patents / Nigel Clarke --
Brand and design searches / Nicolas Vigneron --
Working with universities / Paul Tiltman --
Change of technological patterns in the European Union / Ulrich Schmoch and Taehyun Jung --
Strategic insights / Evamaria Hügel --
Start-ups and spin-outs / Gwilym Roberts --
Options for keeping a lead in technology / Guido von Scheffer and Mattia Fogliacco --
Licensing / Christian Fortmann --
Patent pools / Stefan Rolf Huebner --
Outsourcing and the extended enterprise / Richard Lawrence --
Freedom to operate / William E. Bird --
Collaborative ventures / Dominic Elsworth --
The competitive landscape / Kim Simelius --
IP in commercial agreements / Leigh Ellis --
Model agreements for collaborative research / Johan Schlüter --
How to pitch safely / Dids Macdonald --
Trusting and checking : royalty audits / David Eastwood --
What can and can't be protected / Ilya Kazi --
How to know out a patent / Alan MacDougall and Chris Hamer --
How to design around a patent / Armin K. Bohmann --
Where applications go wrong / Marco Serravalle --
When to use utility models / C. Silvano Reniero --
Technology standards and IP / J.J. Hutter --
Why file in the United States first / John Moetteli --
Early-stage IP / Dan Richardson and Paul McEvoy --
Technology trading / Mark Cohen --
Profiting from science / Damien McDonnell [and others] --
From IP assets to IP revenues / Quentin Tannock and Ilian Iliev --
Keep patents creative / Jens Jørgen Schmidt and Nelly Sander --
The patentability of computer programs under the EPC / Colin Stratford --
Managing the IP in source codes / Stephan Peters --
The biopharma industry / Birgitte Stephensen --
Low-carbon innovation / Chris Harrison --
Brand protection in Europe / Stefano Arena and Gabriele Gislon --
Trade mark challenges / Moa Askengren and Peter Hedberg --
Action against copying / Ari-Pekka Launne --
Use of trade marks by third parties / Lucas M. David --
Organization of intellectual asset management / Marian Driessen --
Organizing an innovative company / Thibaud Lelong and Christophe Geiger --
IP into strategy / Mikael Tranekaer Christensen --
IP management systems / Tony Nijm --
Manage the flow of IP / Christian Kramer --
Risk to intangible assets / Dan Trueman --
What investors expect to see / Per Victor and Charlotta Poehler --
IP securitization / Alain Kaiser --
Valuation of patents / Nikolai Bisgaard --
Efficient alternative dispute resolution (ADR) for intellectual property disputes / Ignacio de Castro and Sarah Theurich --
Avoiding litigation / Fred Sonnenberg --
Where to take action / Nigel Stoate, Simon Cohen, and Tanvi Shah --
Preliminary injunctions / Peter-Ulrik Plesner --
Counterfeiting and piracy / Gá́bor Németh --
IP risk transfer / Dan Trueman.
Other Titles: Developing, managing and protecting your company's intellectual property
Responsibility: Adam Jolly & Jeremy Philpott.

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This book goes beyond a dry treatment of IP issues and provides a wide-ranging and detailed practical treatment ideal for the practitioner involved in the business of patents and innovation. Gwilym Read more...

 
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