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The handbook of international direct marketing : an essential country-by-country guide and directory

Author: Adam Baines; Sheila Lloyd; European Direct Marketing Association.
Publisher: London : Kogan Page, ©1996.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:

This work discusses the direct-mail potential for every major export market in the world. It offers advice on how to formulate and execute effective campaigns, along with information on markets,  Read more...

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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Additional Physical Format: Online version:
Handbook of international direct marketing.
London : Kogan Page, ©1996
(OCoLC)648633971
Document Type: Book
All Authors / Contributors: Adam Baines; Sheila Lloyd; European Direct Marketing Association.
ISBN: 0749419792 9780749419790
OCLC Number: 36505269
Notes: "Published in association with the European Direct Marketing Association"--Cover.
Includes indexes.
Description: xxxi, 599 pages : illustrations (some color) ; 24 cm
Other Titles: International direct marketing
Responsibility: edited by Adam Baines and Sheila Lloyd.

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