skip to content
The handbook of international market research techniques Preview this item
ClosePreview this item
Checking...

The handbook of international market research techniques

Author: Robin Birn; Paul N Hague
Publisher: London : Kogan Page, 2000.
Series: Creating success.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
"It is ten years since the first edition of A Handbook of Market Research Techniques was published. This new and fully updated edition remains the definitive guide for all levels of market researchers, from students and novice practitioners to experienced professionals. Written and updated by the leading practitioners in the field, this is a title that will be referred to again and again. Topics covered are:  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Handbook of international market research techniques.
London : Kogan Page, 2000
(OCoLC)648575895
Document Type: Book
All Authors / Contributors: Robin Birn; Paul N Hague
ISBN: 0749426160 9780749426163
OCLC Number: 44398697
Notes: Previous edition: published as by Robin Birn, Paul Hague and Phyllis Vangelder. 1990.
Description: xxvi, 591 pages : illustrations ; 24 cm
Contents: Part 1. Preparation --
Planning market research surveys --
Desk research --
Standards and methods --
Sampling and statistics --
Questionnaire design --
Geodemographics --
Quantitative research over the Internet --
Part 2. Data collection --
Quantitative techniques --
Quantitative research, face-to-face interviewing, telephone interviewing, postal research, omnibus research, panels and diaries, retail audits --
Qualitative techniques --
Qualitative research --
In-depth interviews --
Group discussions --
New product development --
Hall tests --
Sensory evaluation --
Part 3. Communications, advertising and media --
Advertising research --
Researching TV and radio --
Peoplemeters --
Packaging research --
Part 4. Analysis and modelling --
Analyzing data --
Modelling --
Pricing --
Modelling --
Conjoint analysis --
Modelling --
Stimulated testing --
Data fusion --
Segmentation --
Forecasting --
Part 5. Presenting results --
Presentations and report writing.
Series Title: Creating success.
Other Titles: International market research techniques
Responsibility: edited by Robin Birn.

Abstract:

A handbook of market research techniques, offering an insight into the experience of leading market research practitioners. The topics covered include market research survey planning, advertising  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/44398697> # The handbook of international market research techniques
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "44398697" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
   schema:about <http://experiment.worldcat.org/entity/work/data/375728450#Topic/marktonderzoek> ; # Marktonderzoek
   schema:about <http://id.worldcat.org/fast/1010284> ; # Marketing research
   schema:about <http://dewey.info/class/658.83/e21/> ;
   schema:alternateName "International market research techniques" ;
   schema:bookEdition "2nd ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/76413810> ; # Paul N. Hague
   schema:contributor <http://viaf.org/viaf/38647484> ; # Robin Birn
   schema:datePublished "2000" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/375728450> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/375728450#Series/creating_success> ; # Creating success.
   schema:isSimilarTo <http://www.worldcat.org/oclc/648575895> ;
   schema:name "The handbook of international market research techniques"@en ;
   schema:productID "44398697" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/44398697#PublicationEvent/london_kogan_page_2000> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/375728450#Agent/kogan_page> ; # Kogan Page
   schema:reviews <http://www.worldcat.org/title/-/oclc/44398697#Review/1947616808> ;
   schema:workExample <http://worldcat.org/isbn/9780749426163> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA0X5596> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/44398697> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
   schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/375728450#Series/creating_success> # Creating success.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/44398697> ; # The handbook of international market research techniques
   schema:name "Creating success." ;
    .

<http://id.worldcat.org/fast/1010284> # Marketing research
    a schema:Intangible ;
   schema:name "Marketing research"@en ;
    .

<http://viaf.org/viaf/38647484> # Robin Birn
    a schema:Person ;
   schema:familyName "Birn" ;
   schema:givenName "Robin" ;
   schema:name "Robin Birn" ;
    .

<http://viaf.org/viaf/76413810> # Paul N. Hague
    a schema:Person ;
   schema:familyName "Hague" ;
   schema:givenName "Paul N." ;
   schema:name "Paul N. Hague" ;
    .

<http://worldcat.org/isbn/9780749426163>
    a schema:ProductModel ;
   schema:isbn "0749426160" ;
   schema:isbn "9780749426163" ;
    .

<http://www.worldcat.org/oclc/648575895>
    a schema:CreativeWork ;
   rdfs:label "Handbook of international market research techniques." ;
   schema:description "Online version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/44398697> ; # The handbook of international market research techniques
    .

<http://www.worldcat.org/title/-/oclc/44398697#Review/1947616808>
    a schema:Review ;
   schema:itemReviewed <http://www.worldcat.org/oclc/44398697> ; # The handbook of international market research techniques
   schema:reviewBody ""It is ten years since the first edition of A Handbook of Market Research Techniques was published. This new and fully updated edition remains the definitive guide for all levels of market researchers, from students and novice practitioners to experienced professionals. Written and updated by the leading practitioners in the field, this is a title that will be referred to again and again. Topics covered are: preparation; data collection; communications: advertising the media and the Internet; analysis and modelling; presentation of results; and the impact of the Internet on research techniques."--Jacket." ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.