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The handbook of market intelligence : understand, compete and grow in global markets

Author: Hans Hedin; Irmeli Hirvensalo; Markko Vaarnas
Publisher: Chichester, West Sussex : Wiley, 2014.
Edition/Format:   eBook : Document : English : 2nd EditionView all editions and formats
Summary:
"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization."--Carlos Jose Fonseca, SVP/Group Head Global  Read more...
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Hedin, Hans.
Handbook of market intelligence
Hoboken : Wiley, 2014
(DLC) 2014013528
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Hans Hedin; Irmeli Hirvensalo; Markko Vaarnas
ISBN: 9781118923610 1118923618 9781118923603 111892360X 9781119208082 1119208084
OCLC Number: 880147770
Description: 1 online resource.
Contents: Preface to the second edition --
About the authors --
About global intelligence alliance --
Market intelligence in global organizations --
Market intelligence : drivers and benefits --
Market intelligence in global organizations : survey findings in 2013 --
Roadmap to world class market intelligence --
Key success factors of world class market intelligence --
Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program --
Intelligence process : turning random data into meaningful insight --
Intelligence deliverables : building a high-impact market intelligence product portfolio --
Intelligence tools : collecting, storing and disseminating intelligence --
Intelligence organization : the people and resources that generate the impact --
Intelligence culture : engaging the organization in market intelligence --
Market intelligence for key user groups --
Market intelligence for current awareness across the organization --
Market intelligence for strategic planning --
Market intelligence for marketing, sales and account management --
Market intelligence for innovation and product life cycle management --
Market intelligence for supply chain management --
Developing world class market intelligence programs --
Implementing market intelligence programs --
How to develop an existing market intelligence program for greater impact --
Measuring the impact of mi --
Trends in market intelligence --
Index.
Responsibility: Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
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Abstract:

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process  Read more...

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