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The handbook of market intelligence : understand, compete and grow in global markets

Author: Hans Hedin; Irmeli Hirvensalo; Markko Vaarnas
Publisher: West Sussex, England : John Wiley & Sons, 2011. ©2014
Edition/Format:   eBook : Document : English : Second editionView all editions and formats
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An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process  Read more...

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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Hedin, Hans.
Handbook of market intelligence : understand, compete and grow in global markets.
West Sussex, England : John Wiley & Sons, 2011, ©2014
x, 276 pages
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Hans Hedin; Irmeli Hirvensalo; Markko Vaarnas
ISBN: 9781118923610 1118923618
OCLC Number: 882231174
Description: 1 online resource (289 pages) : illustrations
Contents: Preface to the Second Edition vii About the Authors ix About Global Intelligence Alliance xi PART 1 Market Intelligence in Global Organizations 1 1 Market Intelligence: Drivers and Benefits 3 2 Market Intelligence in Global Organizations: Survey Findings in 2013 21 PART 2 Roadmap to World Class Market Intelligence 51 3 Key Success Factors of World Class Market Intelligence 53 4 Intelligence Scope Determining the Purpose, Target Groups, and Focus Areas of an Intelligence Program 63 5 Intelligence Process Turning Random Data into Meaningful Insight 77 6 Intelligence Deliverables Building a High-Impact Market Intelligence Product Portfolio 87 7 Intelligence Tools Collecting, Storing, and Disseminating Intelligence 101 8 Intelligence Organization The People and Resources that Generate the Impact 115 9 Intelligence Culture Engaging the Organization in Market Intelligence 131 PART 3 Market Intelligence for Key User Groups 141 10 Market Intelligence for Current Awareness Across the Organization 143 11 Market Intelligence for Strategic Planning 157 12 Market Intelligence for Marketing, Sales, and Account Management 175 13 Market Intelligence for Innovation and Product Life Cycle Management 189 14 Market Intelligence for Supply Chain Management 203 PART 4 Developing World Class Market Intelligence Programs 215 15 Implementing Market Intelligence Programs 217 16 How to Develop an Existing Market Intelligence Program for Greater Impact 227 17 Demonstrating the Impact of Market Intelligence 241 18 Trends in Market Intelligence 253 Index 267
Responsibility: Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
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