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Handbook of marketing for continuing education

Author: Robert Simerly
Publisher: San Francisco : Jossey-Bass Publishers, 1989.
Series: Jossey-Bass higher education series.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:

This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.

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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Guides, manuels, etc
Additional Physical Format: Online version:
Simerly, Robert.
Handbook of marketing for continuing education.
San Francisco : Jossey-Bass Publishers, 1989
(OCoLC)582766288
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert Simerly
ISBN: 1555421423 9781555421427
OCLC Number: 18833871
Description: xxix, 521 pages : illustrations ; 26 cm.
Contents: Part 1: The components of effective marketing --
Part 2: Positioning your organization in the market --
Part 3: Effective direct-mail marketing --
Part 4: Effective public relations --
Part 5: Effective advertising --
Part 6: Effective personal sales --
Part 7: Making marketing work in your organization --
Part 8: Strategies for ongoing success in marketing.
Series Title: Jossey-Bass higher education series.
Other Titles: Marketing for continuing education.
Responsibility: Robert G. Simerly and associates.
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