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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Author: William O Bearden; Richard G Netemeyer; Mary F Mobley
Publisher: Newbury Park, Calif. : Sage Publications, ©1993.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been  Read more...
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Genre/Form: Wörterbuch (Fachlexikon)
Additional Physical Format: Online version:
Bearden, William O., 1945-
Handbook of marketing scales.
Newbury Park, Calif. : Sage Publications, c1993
(OCoLC)752873007
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William O Bearden; Richard G Netemeyer; Mary F Mobley
ISBN: 0803951558 9780803951556
OCLC Number: 27224619
Notes: "Published in cooperation with the Association for Consumer Research."
Description: xii, 352 p. ; 29 cm.
Contents: Traits and Individual Difference Variables --
Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept --
Scales Related to Consumer Compulsiveness and Impulsiveness --
Scales Related to Country Image and Affiliation --
Scales Related to Consumer Opinion Leadership and Opinion Seeking --
Scales Related to Innovativeness --
Scales Related to Consumer Social Influence --
Values --
General Values --
Values Related to Environmentalism and Socially Responsible Consumption --
Values Related to Materialism and Possessions/Objects --
Involvement, Information Processing, and Price Perceptions --
Involvement With a Specific Class of Products --
Involvement General to Several Product Classes --
Purchasing Involvement --
Scales Related to Information Processing --
Reactions to Advertising Stimuli --
Measures Related to Ad Emotions and Ad Content --
Measures Related to Ad Believability/Credibility --
Measures Related to Children's Advertising --
Attitudes About the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace --
Consumer Attitudes Toward Business Practices and Marketing --
Scales Related to Post-Purchase Behavior: Consumer Discontent --
Business Ethics --
Business Attitudes Toward the Marketplace --
Sales, Sales Management, Organizational Behavior, and Interfirm-Intrafirm Issues --
Sales, Sales Management, and Organizational Behavior Issues --
Inter-/Intrafirm Issues of Influence and Power --
Other Measures Related to Interfirm Issues.
Responsibility: William O. Bearden, Richard G. Netemeyer, Mary F. Mobley.
More information:

Abstract:

"The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been used in several studies. Therefore, this book should serve as a guide to the literature for certain topic areas and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This text may also help identify those areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs."--BOOK JACKET.

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