skip to content
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research Preview this item
ClosePreview this item
Checking...

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Author: William O Bearden; Richard G Netemeyer
Publisher: Thousand Oaks, Calif. : Sage Publications, ©1999.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
"The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Wörterbuch (Fachlexikon)
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William O Bearden; Richard G Netemeyer
ISBN: 076191000X 9780761910008
OCLC Number: 39455838
Notes: "Published in cooperation with the Association for Consumer Research."
Description: xiv, 537 pages ; 29 cm
Contents: Traits and individual difference variables --
Values --
Involvement, information processing, and price perceptions --
Reactions to advertising stimuli --
Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace --
Sales, sales management, organizational behavior, and interfirm-intrafirm issues.
Responsibility: William O. Bearden, Richard G. Netemeyer.
More information:

Abstract:

"The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been used in several studies. Therefore, this book should serve as a guide to the literature for certain topic areas and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This text may also help identify those areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs."--Jacket.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (1)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/39455838> # Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "39455838" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/807217775#Place/thousand_oaks_calif> ; # Thousand Oaks, Calif.
    schema:about <http://experiment.worldcat.org/entity/work/data/807217775#Topic/consommateurs_comportement_recherche> ; # Consommateurs--Comportement--Recherche
    schema:about <http://dewey.info/class/658.83/e21/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/807217775#Topic/forschung> ; # Forschung
    schema:about <http://id.worldcat.org/fast/1010284> ; # Marketing research
    schema:about <http://experiment.worldcat.org/entity/work/data/807217775#Topic/marketing_recherche> ; # Marketing--Recherche
    schema:about <http://experiment.worldcat.org/entity/work/data/807217775#Topic/marketingforschung> ; # Marketingforschung
    schema:about <http://experiment.worldcat.org/entity/work/data/807217775#Topic/verbraucherverhalten> ; # Verbraucherverhalten
    schema:about <http://experiment.worldcat.org/entity/work/data/807217775#Topic/consumentengedrag> ; # Consumentengedrag
    schema:about <http://experiment.worldcat.org/entity/work/data/807217775#Topic/marktonderzoek> ; # Marktonderzoek
    schema:about <http://experiment.worldcat.org/entity/work/data/807217775#Topic/consommateurs_attitudes_recherche> ; # Consommateurs--Attitudes--Recherche
    schema:about <http://id.worldcat.org/fast/876249> ; # Consumer behavior--Research
    schema:about <http://experiment.worldcat.org/entity/work/data/807217775#Topic/meetmethoden> ; # Meetmethoden
    schema:about <http://experiment.worldcat.org/entity/work/data/807217775#Topic/consommateurs_preferences_recherche> ; # Consommateurs--Préférences--Recherche
    schema:about <http://experiment.worldcat.org/entity/work/data/807217775#Topic/consumer_behavior_research> ; # Consumer behavior--Research
    schema:bookEdition "2nd ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/41043588> ; # Richard G. Netemeyer
    schema:copyrightYear "1999" ;
    schema:creator <http://viaf.org/viaf/45966612> ; # William O. Bearden
    schema:datePublished "1999" ;
    schema:description "Traits and individual difference variables -- Values -- Involvement, information processing, and price perceptions -- Reactions to advertising stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace -- Sales, sales management, organizational behavior, and interfirm-intrafirm issues."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/807217775> ;
    schema:genre "Wörterbuch (Fachlexikon)"@en ;
    schema:inLanguage "en" ;
    schema:name "Handbook of marketing scales : multi-item measures for marketing and consumer behavior research"@en ;
    schema:productID "39455838" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/39455838#PublicationEvent/thousand_oaks_calif_sage_publications_1999> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/807217775#Agent/sage_publications> ; # Sage Publications
    schema:reviews <http://www.worldcat.org/title/-/oclc/39455838#Review/241493250> ;
    schema:url <http://www.gbv.de/dms/ilmenau/toc/246949392.PDF> ;
    schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008478564&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
    schema:url <http://catdir.loc.gov/catdir/enhancements/fy0656/98025452-t.html> ;
    schema:workExample <http://worldcat.org/isbn/9780761910008> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GB9909987> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/39455838> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/807217775#Agent/sage_publications> # Sage Publications
    a bgn:Agent ;
    schema:name "Sage Publications" ;
    .

<http://experiment.worldcat.org/entity/work/data/807217775#Place/thousand_oaks_calif> # Thousand Oaks, Calif.
    a schema:Place ;
    schema:name "Thousand Oaks, Calif." ;
    .

<http://experiment.worldcat.org/entity/work/data/807217775#Topic/consommateurs_attitudes_recherche> # Consommateurs--Attitudes--Recherche
    a schema:Intangible ;
    schema:name "Consommateurs--Attitudes--Recherche"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/807217775#Topic/consommateurs_comportement_recherche> # Consommateurs--Comportement--Recherche
    a schema:Intangible ;
    schema:name "Consommateurs--Comportement--Recherche"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/807217775#Topic/consommateurs_preferences_recherche> # Consommateurs--Préférences--Recherche
    a schema:Intangible ;
    schema:name "Consommateurs--Préférences--Recherche"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/807217775#Topic/consumentengedrag> # Consumentengedrag
    a schema:Intangible ;
    schema:name "Consumentengedrag"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/807217775#Topic/marketing_recherche> # Marketing--Recherche
    a schema:Intangible ;
    schema:name "Marketing--Recherche"@en ;
    schema:name "Marketing--Recherche"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/807217775#Topic/marketingforschung> # Marketingforschung
    a schema:Intangible ;
    schema:name "Marketingforschung"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/807217775#Topic/verbraucherverhalten> # Verbraucherverhalten
    a schema:Intangible ;
    schema:name "Verbraucherverhalten"@en ;
    .

<http://id.worldcat.org/fast/1010284> # Marketing research
    a schema:Intangible ;
    schema:name "Marketing research"@en ;
    .

<http://id.worldcat.org/fast/876249> # Consumer behavior--Research
    a schema:Intangible ;
    schema:name "Consumer behavior--Research"@en ;
    .

<http://viaf.org/viaf/41043588> # Richard G. Netemeyer
    a schema:Person ;
    schema:birthDate "1956" ;
    schema:familyName "Netemeyer" ;
    schema:givenName "Richard G." ;
    schema:name "Richard G. Netemeyer" ;
    .

<http://viaf.org/viaf/45966612> # William O. Bearden
    a schema:Person ;
    schema:birthDate "1945" ;
    schema:familyName "Bearden" ;
    schema:givenName "William O." ;
    schema:name "William O. Bearden" ;
    .

<http://worldcat.org/isbn/9780761910008>
    a schema:ProductModel ;
    schema:isbn "076191000X" ;
    schema:isbn "9780761910008" ;
    .

<http://www.worldcat.org/title/-/oclc/39455838>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/39455838> ; # Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
    schema:dateModified "2015-03-19" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .

<http://www.worldcat.org/title/-/oclc/39455838#Review/241493250>
    a schema:Review ;
    schema:itemReviewed <http://www.worldcat.org/oclc/39455838> ; # Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
    schema:reviewBody ""The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been used in several studies. Therefore, this book should serve as a guide to the literature for certain topic areas and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This text may also help identify those areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs."--Jacket." ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.