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Handbook of new product development management

Author: C Loch; Stylianos Kavadias
Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, ©2008.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Summary:
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Handbook of new product development management.
Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, ©2008
(OCoLC)180465535
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: C Loch; Stylianos Kavadias
ISBN: 9780080554402 0080554407
OCLC Number: 182761160
Description: 1 online resource (xvi, 542 pages) : illustrations
Contents: 1 Managing new product development: An evolutionary framework / Christoph H. Loch, Stylianos Kavadias 1 --
2 Technology strategy / Arnoud De Meyer, Christoph H. Loch 27 --
3 Competitive positioning through new product development / Elie Ofek 49 --
4 Economic models of product family design and development / Vish V. Krishnan, Karthik Ramachandran 87 --
5 Creativity in new product development: An evolutionary integration / Lee Fleming, Santiago Mingo 113 --
6 Resource allocation and new product development portfolio management / Stylianos Kavadias, Raul O. Chao 135 --
7 Organization design for new product development / Manuel E. Sosa, Jurgen Mihm 165 --
8 Product development performance measurement / Mohan V. Tatikonda 199 --
9 Modularity and supplier involvement in product development / Young Ro, Sebastian K. Fixson, Jeffrey K. Liker 217 --
10 The effects of outsourcing, offshoring, and distributed product development organizations on coordinating the NPD process / Edward G. Anderson Jr., Alison Davis-Blake, S. Sinan Erzurumlu, Nitin R. Joglekar, Geoffrey G. Parker 259 --
11 Hierarchical planning under uncertainty: Real options and heuristics / Nitin R. Joglekar, Nalin Kulatilaka, Edward G. Anderson Jr. 291 --
12 Coordination and information exchange / Christoph H. Loch, Christian Terwiesch 315 --
13 Who do I listen to? The role of the customer in product evolution / Kamalini Ramdas, Michael Meyer, Taylor Randall 345 --
14 Delivering the product: Defining specifications / Shantanu Bhattacharya 377 --
15 Learning by experimentation: Prototyping and testing / Stefan Thomke 401 --
16 Users, experts, and institutions in design / Karl T. Ulrich 421 --
17 Project risk management in new product development / Svenja C. Sommer, Christoph H. Loch, Michael T. Pich 439 --
18 Evaluating the product use cycle: 'Design for service and support' / Keith Goffin 467 --
19 New service development / Weiyu Tsai, Rohit Verma, Glen Schmidt 495 Handbook of New Product Development Management --
Copyright Page --
Foreword and introduction --
1. Managing new product development: An evolutionary framework --
2. Technology strategy --
3. Competitive positioning through new product development --
4. Economic models of product family design and development --
5. Creativity in new product development: An evolutionary integration --
6. Resource allocation and new product development portfolio management --
7. Organization design for new product development 8. Product development performance measurement --
9. Modularity and supplier involvement in product development --
10. The effects of outsourcing, offshoring, and distributed product development organizations on coordinating the NPD process --
11. Hierarchical planning under uncertainty: Real options and heuristics --
12. Coordination and information exchange --
13. Who do I listen to The role of the customer in product evolution --
14. Delivering the product: Defining specifications --
15. Learning by experimentation: Prototyping and testing 16. Users, experts, and institutions in design --
17. Project risk management in new product development --
18. Evaluating the product use cycle: 'Design for service and support' --
19. New service development.
Responsibility: Christoph H. Loch and Stylianos Kavadias, [editors].

Abstract:

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an  Read more...

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