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Handbook of political communication research

Author: Lynda Lee Kaid
Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004.
Series: LEA's communication series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This volume brings together the major thrusts of contemporary research and theory in political communication. The approach stresses theoretical overviews and research synthesis with the goal of each chapter to provide an overview of the major lines of research, theory and findings for that topic.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Handbook of political communication research.
Mahwah, N.J. : Lawrence Erlbaum Associates, 2004
(DLC) 2003025837
(OCoLC)53830967
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lynda Lee Kaid
ISBN: 1410610586 9781410610584 9780805837742 0805837744 9780805837759 0805837752
OCLC Number: 56122865
Description: 1 online resource (xviii, 541 pages) : illustrations.
Contents: pt. 1. Theories and Approaches to Political Communication. Theoretical diversity in political communication / Everett M. Rogers --
Political marketing: theory, research, and applications / Bruce I. Newman and Richard M. Perloff --
Methodological developments in political communication research / Doris A. Graber --
Fragmentation of the structure of political communication research: diversification or isolation? / Yang Lin --
Design and creation of a controlled vocabulary for political communication / Kathleen J.M. Haynes --
pt. 2. Political Messages. Rhetoric and politics / Bruce E. Gronbeck --
Political advertising / Lynda Lee Kaid --
Political campaign debates / Mitchell S. McKinney and Diana B. Carlin.
Series Title: LEA's communication series.
Responsibility: edited by Lynda Lee Kaid.

Abstract:

This volume brings together the major thrusts of contemporary research and theory in political communication. The approach stresses theoretical overviews and research synthesis with the goal of each chapter to provide an overview of the major lines of research, theory and findings for that topic.

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