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Handbook of research in mass customization and personalization

Author: Frank T Piller; Mitchell M Tseng
Publisher: New Jersey : World Scientific, ©2010.
Edition/Format:   eBook : Document : Conference publication : EnglishView all editions and formats
Database:WorldCat
Summary:
A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other  Read more...
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Genre/Form: Electronic books
Conference papers and proceedings
Congresses
Additional Physical Format: Print version:
World Conference on Mass Customization and Personalization (4th : 2007 : Massachusetts Institute of Technology).
Handbook of research in mass customization and personalization.
New Jersey : World Scientific, 2010
(OCoLC)326649200
Material Type: Conference publication, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Frank T Piller; Mitchell M Tseng
ISBN: 9789814280280 9814280283
OCLC Number: 696126764
Description: 1 online resource (2 volumes (1122 pages)) : illustrations
Contents: v. 1. Strategies and concepts --
v. 2. Applications and cases.
Responsibility: edited by Frank T. Piller, Mitchell M. Tseng.

Abstract:

Mass customization (MC) has emerged over the years as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer  Read more...

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