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Handbook of research methodologies and design in neuroentrepreneurship

Author: Mellani Day; Mary C Boardman; Norris F Kreuger
Publisher: Cheltenham, Gloucestershire : Edward Elgar Publishing 2017.
Series: Research handbooks in business and management series
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. It presents the current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of an  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
(OCoLC)973906128
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mellani Day; Mary C Boardman; Norris F Kreuger
ISBN: 1785365045 9781785365041
OCLC Number: 1005604693
Description: 1 online resource (336 pages)
Contents: Preface --
1. Introduction / Mellani Day, Mary C. Boardman and Norris Krueger --
Part I --
Neuroscience principles, techniques and tools --
2. Brain-driven entrepreneurship research: --
A Review and research agenda / Víctor Pérez-Centeno --
3. Human psychophysiological and genetic approaches in neuroentrepreneurship / Marco Colosio, Cristiano Bellavitis and Alexey Gorin --
4. Unpacking neuroentrepreneurship: conducting entrepreneurship research with EEG technologies / Martin De Holan and Cyril Couffe --
5. A brief primer on using functional magnetic resonance imaging (fMRI) in entrepreneurship research / M. K. Ward, Crystal Reeck and William Becker --
6. Experimental methodological principles for entrepreneurship research using neuroscience techniques / Víctor Pérez-Centeno --
Part II --
Neuroscience applications --
entrepreneurial judgement, decision-making and cognition --
7. Entrepreneurial return on investment through a neuroentrepreneurship lens / Mellani Day and Mary C. Boardman --
8. The cognitive neuroscience of entrepreneurial risk: --
conceptual and methodological challenges / Kelly G. Shaver, Leon Schjoedt, Angela Passarelli and Crystal Reeck --
9. A few words about entrepreneurial learning, training and brain plasticity / Aparna Sud --
10. A few words about Neuro-experimental designs for the study of emotions and cognitions in entrepreneurship / Theresa Treffers --
11. Which tool should I use? Neuroscientific technologies for brain-driven entrepreneurship researchers / Víctor Pérez-Centeno --
12. A few words about what neuroentrepreneurship can and cannot help us with / Sean Guillory, Mary C. Boardman and Mellani Day --
Index.
Series Title: Research handbooks in business and management series
Responsibility: edited by Mellani Day, Mary C. Boardman and Norris F. Kreuger.

Abstract:

This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship.  Read more...

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`By bringing together neurological science with entrepreneurship studies, the editors of this book have created startling new insights, methodologies, and ultimately an important new field. This Read more...

 
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