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Handbook of research on developing sustainable value in economics, finance, and marketing

Author: Ulas Akkucuk
Publisher: Hershey, PA : Business Science Reference, [2015] 2015
Series: Advances in finance, accounting, and economics (AFAE) book series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This book provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole, covering various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology"--
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Handbook of research on developing sustainable value in economics, finance, and marketing.
Hershey, PA : Business Science Reference, [2015]
(DLC) 2014032314
(OCoLC)889941301
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ulas Akkucuk
ISBN: 9781466666368 1466666366
OCLC Number: 900158029
Description: 1 online resource.
Contents: Mindful marketing: a key antecedent for positive marketing outcomes / Ahmet Bayraktar --
Sustainability campaigns and consumer involvement: effects of altruism, locus of control, and long-term orientation / Zeynep Balanli, Ozlem Hesapi̇ --
Premium price for environmentally friendly products in the Malaysian market / Jeen Wei Ong [and 4 others] --
How brands communicate sustainability messages in emerging markets: a content analysis based on corporate websites and social media / Aysu Gocer, Tugba Orten Tugrul --
Green marketing: a conceptual framework and suggestions for industrial services marketing / Ceren Altuntas Vural --
Broadening the concept of green marketing: strategic corporate social responsibility / Ozlem Alikilic --
Promoting healthy lifestyle for sustainable development / Filiz Bozkurt, Ahu Ergen --
Integrated waste management / Gunay Kocasoy --
Sustainable waste management / Sami Goren --
Creative energy alternatives: cheap and clean future energy for Turkey / Esin Okay --
A modern approach to sustainable resource management: ecological footprint / Gokhan Tenikler, Murat Selim Selvi --
How can we achieve sustainability?: lessons from developed countries / Doaa Salman, Farah Tarkhan, Nada Mohamed, Alia Farouk, Donia Kamal --
Ethics in management and institutionalization of ethics / Ilknur Sayan, Gungor Karaca --
Corporate social responsibility and ethics in management in light of sustainable development / N. Oyku Iyigun --
Integrating ethics into management: why is it important? / Irem Tukel, Deniz Zaptcioglu Celikdemir --
Environmental management accounting / Sevin Gurarda --
Disclosure for sustainability: the case of integrated reporting / Gozde Unal, Ali Coskun --
The effect of capital structure on profitability: an empirical analysis / Seda Erdogan --
The effect of low employee turnover ratio on bank profitability in Turkey / Hasan Dincer, Umit Hacioglu, Turker Tugsal --
The rise of credit default swaps and its implications on financial stability / Fatma Sezer Dural --
Financial problems of the small- and medium-sized enterprises and solution suggestions / Hasan Dincer, Umit Hacioglu, Fatma Beyaztas --
Sales force appraisal system: integration and automation / K. Prakash Vel, Amith Raman --
The structural effects of quality management control systems on organizational performance / Zulnaidi Yaacob --
Explaining the firm's de-internationalization process by using resource-based view / Zeynep Sadikoglu --
Understanding the antecedents of customer loyalty by applying structural equation modeling / Gulhayat Golbasi Simsek, Fatma Noyan Tekeli --
The importance of information and communication technologies in establishing healthcare services with a universal coverage / Davuthan Gunaydin, Hakan Cavlak, GamzeYildiz Seren, Korhan Arun --
Marketing strategies for the generation "C" consumer behavior: an overview for the GSM market in Turkey / Burcin Kaplan --
Relationship between movie industry and marketing with respect to cultural economy / Elif Ulker Demirel.
Series Title: Advances in finance, accounting, and economics (AFAE) book series.
Responsibility: [edited by] Ulas Akkucuk.

Abstract:

In an age of rising environmental concerns, it has become necessary for businesses to pay special attention the resources they are consuming and the long-term effects of the products they are  Read more...

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