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Handbook of research on leveraging consumer psychology for effective customer engagement

Author: Norazah Mohd Suki
Publisher: Hershey, PA : IGI Global, [2017]
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships"--
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Document Type: Book
All Authors / Contributors: Norazah Mohd Suki
ISBN: 9781522507468 1522507469
OCLC Number: 948561798
Description: xxxii, 374 pages : illustrations ; 29 cm.
Series Title: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Responsibility: Norazah Mohd Suki, Universiti Malaysia Sabah, Malaysia [editor].

Abstract:

"This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and  Read more...

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