Handbook of research on mobile marketing management

<http://www.worldcat.org/isbn/1605660744>

owl:sameAs	<urn:isbn:1605660744>
rdf:type	schema:ProductModel
rdf:type	schema:CreativeWork
schema:description	"hardcover"
schema:isbn	"1605660744"
schema:model	<http://www.worldcat.org/oclc/312095976>

<http://www.worldcat.org/isbn/1605660752>

owl:sameAs	<urn:isbn:1605660752>
rdf:type	schema:ProductModel
rdf:type	schema:CreativeWork
schema:description	"ebook"
schema:isbn	"1605660752"
schema:model	<http://www.worldcat.org/oclc/312095976>

<http://www.worldcat.org/isbn/9781605660745>

owl:sameAs	<urn:isbn:9781605660745>
rdf:type	schema:ProductModel
rdf:type	schema:CreativeWork
schema:description	"hardcover"
schema:isbn	"9781605660745"
schema:model	<http://www.worldcat.org/oclc/312095976>

<http://www.worldcat.org/isbn/9781605660752>

owl:sameAs	<urn:isbn:9781605660752>
rdf:type	schema:ProductModel
rdf:type	schema:CreativeWork
schema:description	"ebook"
schema:isbn	"9781605660752"
schema:model	<http://www.worldcat.org/oclc/312095976>

rdf:type	schema:Intangible
schema:name	"Telefonmarketing"

rdf:type	schema:Intangible
schema:name	"Mobilkommunikation"

<http://id.worldcat.org/fast/977272>

rdf:type	schema:Intangible
schema:name	"Internet marketing"

<http://dewey.info/class/658.872/e22/>

rdf:type

schema:Intangible

<http://id.worldcat.org/fast/1735605>

rdf:type	schema:Intangible
schema:name	"Cell phones"

<http://id.worldcat.org/fast/1800047>

rdf:type	schema:Intangible
schema:name	"Text messages (Cell phone systems)"

<http://id.worldcat.org/fast/977220>

rdf:type	schema:Intangible
schema:name	"Internet advertising"

rdf:type	schema:Intangible
schema:name	"Telemarketing."

rdf:type	schema:Intangible
schema:name	"Mobile Telekommunikation."

rdf:type	schema:Intangible
schema:name	"Electronic Commerce."

madsrdf:isIdentifiedByAuthority	<http://id.loc.gov/authorities/subjects/sh98003865>
rdf:type	schema:Intangible
schema:name	"Cell phones."

<http://id.worldcat.org/fast/1146200>

rdf:type	schema:Intangible
schema:name	"Telemarketing"

rdf:type	schema:Intangible
schema:name	"Mobiltelefon"

madsrdf:isIdentifiedByAuthority	<http://id.loc.gov/authorities/subjects/sh94006992>
rdf:type	schema:Intangible
schema:name	"Internet advertising."

madsrdf:isIdentifiedByAuthority	<http://id.loc.gov/authorities/subjects/sh2001008948>
rdf:type	schema:Intangible
schema:name	"Text messages (Cell phone systems)"

madsrdf:isIdentifiedByAuthority	<http://id.loc.gov/authorities/subjects/sh86006706>
rdf:type	schema:Intangible
schema:name	"Telemarketing."

<http://viaf.org/viaf/37850521>

madsrdf:isIdentifiedByAuthority	<http://id.loc.gov/authorities/subjects/sh95005028>
rdf:type	schema:Intangible
schema:name	"Internet marketing."

schema:contributor

madsrdf:isIdentifiedByAuthority	<http://id.loc.gov/authorities/names/n2009012854>
rdf:type	schema:Person
rdfs:label	"Pousttchi, Key, 1970-"

schema:contributor

<http://viaf.org/viaf/83464536>

madsrdf:isIdentifiedByAuthority	<http://id.loc.gov/authorities/names/n2009012858>
rdf:type	schema:Person
rdfs:label	"Wiedemann, Dietmar G., 1977-"

schema:copyrightYear

"2010"

schema:datePublished

"2010"

"Mobile marketing management: marketing objectives, types and implementation techniques / Key Pousttchi, Dietmar G. Wiedemann -- Reviewing mobile marketing research to date: towards ubiquitous marketing / Dimitris Drossos, George M. Giaglis -- Framework for mobile marketing: the locales framework / Dennis Lee, Ralf Muhlberger, Mark Brown -- Factors affecting mobile advertising / Ramin Vatanparast -- Advertising challenges in Ubiquitous media environments / Maria Akesson, Carina Ihlström Eriksson -- Segmentation challenges posed by 'transnationals' in mobile marketing / Ibrahim Sirkeci, Richard Mannix -- Situation approach as success factor of mobile marketing / Jörg Link, Franziska Seidl -- A framework for understanding mobile value offering through multi-country studies / Kala Chand Seal."

"Theories behind mobile marketing research / Ramin Vatanparast -- In search of successful mobile advertising: consumer and business perspectives / Stuart J. Barnes ... [et al.] -- The impact of gender and age on consumer responsiveness to permission-based mobile advertising / Heikki Karjaluoto, Heikki Lehto, Matti Leppäniemi -- Mobile DM coupon promotion in Japan: a case study on response behavior changes in services consumption / Fumiyo N. Kondo ... [et al.] -- Mobile store environment dynamics: an interdisciplinary approach / Adam P. Vrechopoulos, Emmanouela E. Manganari, George J. Siomkos -- Mobile loyalty programs: relevance for relationship management and consumer acceptance / Andreas Mann, Jan Prein -- Analyzing the forwarding behavior in mobile viral marketing: an empirical study / Dietmar G. Wiedemann, Tobias Haunstetter, Key Pousttchi -- Understanding consumer recommendation behavior / Wen-Kuo Chen, Heng-Chiang Huang, Seng-Cho T. Chou -- Integrating mobile marketing into the marketing communication: exemplification of mobile marketing campaigns / Süphan Nasir -- Interactive customer retention management for mobile commerce / Dirk Möhlenbruch, Steffen Dölling, Falk Ritschel -- Mobile business and mobile TV: available technologies, future opportunities and new marketing trends / Marco Garito -- Brand driven mobile marketing: 5 theses for today and tomorrow / Christopher Quente."

""This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher."