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Handbook of visual communication research : theory, methods, and media

Author: Ken Smith
Publisher: Mahwah, N.J. : L. Erlbaum, ©2005.
Series: LEA's communication series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ken Smith
ISBN: 0805841784 9780805841787 0805841792 9780805841794
OCLC Number: 56729888
Description: xxii, 601 pages : illustrations ; 26 cm.
Contents: Introduction : From an oak to a stand of aspen : visual communication theory mapped as rhizome analysis / Sandra Moriarty and Gretchen Barbatsis --
I: Aesthetics. Aesthetics theory / Dennis Dake ; Creative visualization / Dennis Dake --
II: Perception. Perception theory / Ann Marie Barry ; Eye tracking mathodology and the Internet / Sheree Josephson ; Perception and the newspaper page : a critical analysis / Ken Smith --
III: Representation. Representation theory / Keith Kenney ; Cultural palettes in print advertising : formative research design method / Sandra Moriarty and Lisa Rohe ; Content analysis of representation : photographic coverage of blacks by nondaily newspapers / Ken Smith and Cindy Price --
IV: Visual rhetoric. Theory of visual rhetoric / Sonja K. Foss ; A visual rhetorical study of a virtual university's promotional efforts / Keith Kenney ; Visual metaphors in print advertising for fashion products / Stuart Kaplan ; Empowerment through shifting agents : the rhetoric of the clothesline project / Trischa Goodnow --
V: Cognition. Cognitive theory / Rick Williams ; Children's comprehension of visual images in television / Georgette Communtzis-Page --
VI: Semiotics. Visual semiotics theory / Sandra Moriarty ; An intended-perceived study using visual semiotics / Sandra Moriarty and Shay Sayre ; The image and the archive : a semiotic approach / Dennis Dunleavy --
VII: Reception theory. Reception theory / Gretchen Barbatsis ; A textual analysis of political television ads / Gretchen Barbatsis ; Phenomenology and historical research / Michael Brown --
VIII: Narrative. Narrative theory / Gretchen Barbatsis ; Using narrative theory to understand the power of news photographs / Trischa Goodnow --
IX: Media aesthetics. Aesthetics theory / Herbert Zettl ; A content analysis of political speeches on television / Robert Tiemens ; Examining documentary photography using the creative method / Craig Denton --
X: Ethics. Visual ethics theory / Julianne H. Newton ; A survey of reactions to photographic manipulation / Shiela Reaves ; Studying visual ethics by applying a typology of visual behavior / Julianne H. Newton --
XI: Visual literacy. Visual literacy theory / Paul Messaris and Sandra Moriarty ; Media literacy, aesthetics, and culture / Elizabeth Burch --
XII: Cultural studies. Cultural studies theory / Victoria O'Donnell ; A Burkean analysis of a television promotional advertisement / Joseph C. Harry ; A cultural analysis of the Unisys "monitor head" television commercial / Victoria O'Donnell ; A historial approach to understanding documentary photographs : dialogue, interpretation, and method / Gerald Davey.
Series Title: LEA's communication series.
Responsibility: edited by Ken Smith [and others].
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Abstract:

Explores the key theoretical areas in visual communication. This handbook defines the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual  Read more...

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