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Handbook on ethics and marketing

Author: Alexander Nill
Publisher: Cheltenham : Edward Elgar, ©2015.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the  Read more...

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Document Type: Book
All Authors / Contributors: Alexander Nill
ISBN: 9781781003428 1781003424
OCLC Number: 921974362
Description: xii, 448 pages : illustrations ; 24 cm
Contents: Contents:1. Marketing Ethics and CSR in Marketing: Research Challenges for the Next DecadeGene R. Laczniak and Patrick E. Murphy2. The General Theory of Marketing Ethics: The Consumer Ethics and Intentions IssuesScott J. Vitell and Shelby D. Hunt3. A Review of Ethical Decision-Making Models in Marketing O.C. Ferrell, Linda Ferrell and Jennifer Sawayda 4. The Influence of Ethics Institutionalization on Ethical Decision Making in Marketing Scott J. Vitell, Anusorn Singhapakdi and Ceri Nishihara 5. Ethical Judgments are Different: An Information Processing Perspective on the Unique Nature of Ethical Judgments and Ethical Judgment Processes John R. Sparks 6. The Trouble With Marketing Ethics . . .John F. Gaski 7. The Cooperation of Marketing Theory and the Ethic of Responsibility: An Analysis With Focus on Two Views on Value Creation Michaela Haase8. Marketing Ethics and Differentiation: Implications for Normalized Deviance Kelly D. Martin and Jean L. Johnson9. Distributive Justice: Theory and Applications in Global Markets Thomas A. Klein10. The Ethical Imperative of Constructive Engagement in a World Confounded by the Commons Dilemma, Social Traps and Geopolitical Conflicts Clifford J. Shultz, II11. Upstream, Downstream: Toward a New Morality of Marketing in Global Supply ChainsN. Craig Smith, Guido Palazzo And C.B. Bhattacharya12. Environmental Ethics: Theory And Implications For MarketingRaymond Benton, Jr13. Corporate Social Responsibility: Individual, Institutional And Systemic PerspectivesThomas Beschorner, Thomas Hajduk And Christoph Schank 14. What Drives Ethics Education In Business Schools? Studying Influences On Ethics In The MBA CurriculumAndreas Rasche And Dirk Ulrich Gilbert15. Approaches To Marketing Ethics EducationTerri Rittenburg And Linda Ferrell16. Corporate Philanthropy And Ethicality: Two Opposing Notions?Bodo B. Schlegelmilch And Ilona Szocs17. Marketing Ethics In Context: The Promotion Of Unhealthy Foods And Beverages To ChildrenMichaela Jackson, Paul Harrison, Boyd Swinburn And Mark Lawrence18. New Telecommunication Technologies, Big Data And Online Behavioral Advertising: Do We Need An Ethical Analysis?Alexander Nill, Robert J. Aalberts, Herman Li And John SchibrowskyIndex
Responsibility: edited by Alexander Nill.

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`From its inception and professional organization in the late 1970s, the macromarketing field has maintained a strong interest in ethics and distributive justice and an article on the topic was Read more...

 
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