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| Genre/Form: | Guides, manuels, etc |
|---|---|
| Additional Physical Format: | Online version: Handbook on mass media in the United States. Westport, Conn. : Greenwood Press, 1994 (OCoLC)606442407 Online version: Handbook on mass media in the United States. Westport, Conn. : Greenwood Press, 1994 (OCoLC)625219125 |
| Document Type: | Book |
| All Authors / Contributors: |
Erwin Kenneth Thomas; Brown H Carpenter |
| ISBN: | 0313278113 9780313278112 |
| OCLC Number: | 29319923 |
| Description: | xv, 325 p. : ill. ; 25 cm. |
| Contents: | Advertising / Kevin L. Keenan -- Books / Ronald J. Zboray -- Cable / James Phillip Jeter -- Films / Shirley S. Carter -- Magazines / Marilyn Kern-Foxworth -- Newspapers / Bruce Garrison -- Public relations / Barbara Bealor Hines -- Radio / M. Kent Sidel -- Recordings / Lawrence N. Redd -- Television / Robert G. Finney -- Minorities / Katherine C. McAdams -- Women audiences / Maurine H. Beasley -- Children and youth audiences / Lowndes P. Stephens -- Disabled audiences / Alice A. Tait -- Religious audiences / Shirley S. Carter -- Sports audiences / Randy E. Miller. |
| Responsibility: | edited by Erwin K. Thomas and Brown H. Carpenter. |
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