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Handbook on mass media in the United States : the industry and its audiences

Author: Erwin Kenneth Thomas; Brown H Carpenter
Publisher: Westport, Conn. : Greenwood Press, 1994.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

This handbook surveys the history, organisation, role, major issues and future outlook for different segments of the mass media industry and for its various audiences in the United States.

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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Guides, manuels, etc
Additional Physical Format: Online version:
Handbook on mass media in the United States.
Westport, Conn. : Greenwood Press, 1994
(OCoLC)606442407
Online version:
Handbook on mass media in the United States.
Westport, Conn. : Greenwood Press, 1994
(OCoLC)625219125
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Erwin Kenneth Thomas; Brown H Carpenter
ISBN: 0313278113 9780313278112
OCLC Number: 29319923
Description: xv, 325 pages : illustrations ; 25 cm
Contents: Advertising / Kevin L. Keenan --
Books / Ronald J. Zboray --
Cable / James Phillip Jeter --
Films / Shirley S. Carter --
Magazines / Marilyn Kern-Foxworth --
Newspapers / Bruce Garrison --
Public relations / Barbara Bealor Hines --
Radio / M. Kent Sidel --
Recordings / Lawrence N. Redd --
Television / Robert G. Finney --
Minorities / Katherine C. McAdams --
Women audiences / Maurine H. Beasley --
Children and youth audiences / Lowndes P. Stephens --
Disabled audiences / Alice A. Tait --
Religious audiences / Shirley S. Carter --
Sports audiences / Randy E. Miller.
Responsibility: edited by Erwin K. Thomas and Brown H. Carpenter.

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?A handy reference book for private and organizational libraries as well as a valuable text for students, particularly students anticipating majors and careers in mass media.?-Journal of Mass Read more...

 
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