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Handbuch Business-to-Business-Marketing : Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing

Author: Klaus Backhaus; Markus Voeth
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden, 2015.
Edition/Format:   Computer file : German : 2., vollst. überarb. Aufl. 2015View all editions and formats
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Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Klaus Backhaus; Markus Voeth
ISBN: 9783834946805 383494680X 9783834946812 3834946818
OCLC Number: 915488370
Description: XXI, 653 S. 162 Abb
Responsibility: herausgegeben von Klaus Backhaus, Markus Voeth.

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