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Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement ; Strategien - Instrumente - Erfahrungen. 1

Author: Manfred Bruhn
Publisher: Wiesbaden : Gabler, 2004.
Edition/Format:   Print book : German : 2., vollst. überarb. und erw. Aufl
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Manfred Bruhn
ISBN: 340911968X 9783409119689
OCLC Number: 634217791
Notes: Literaturangaben.
Description: XXIX, 1089 Seiten : Illustrationen, Diagramme
Responsibility: Manfred Bruhn (Hrsg.).

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