||Foreword Stefano Zamagni; Preface; Introduction. The ultimate value proposition; 1. Modern happiness studies and 'individual subjective wellbeing': you only get what you measure; 2. Happiness and income: how much happiness can money buy?; 3. Choice, desire and pleasure: is happiness getting what you want or wanting what you get?; 4. The biotechnology of happiness: not just a 'quick fix'; 5. Working on happiness; 6. Happiness, politics and religion: now and at the hour of our death; 7. Aristotelian virtue ethics: the forgotten philosophical tradition on happiness; Concluding chapter. Learning to be happy; Index.