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Hard choices, easy answers : values, information, and American public opinion

Author: R Michael Alvarez; John Brehm
Publisher: Princeton, N.J. : Princeton University Press, ©2002.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Those who seek to accurately gauge public opinion must first ask themselves: Why are certain opinions highly volatile while others are relatively fixed? Why are some surveys affected by question wording or communicative medium (e.g., telephone) while others seem immune? In Hard Choices, Easy Answers, R. Michael Alvarez and John Brehm develop a new theory of response variability that, by reconciling the strengths and  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: R Michael Alvarez; John Brehm
ISBN: 069109635X 9780691096353 0691089183 9780691089188
OCLC Number: 47930488
Description: xiv, 247 pages : illustrations ; 25 cm
Contents: A Fickle Public? --
Theory and Methods --
Predispositions --
Why Does Political Information Matter? --
Ambivalence, Uncertainty, and Equivocation --
Mass Public Opinion --
Ambivalent Attitudes: Abortion and Euthanasia --
Uncertainty and Racial Attitudes --
Equivocation --
Masses and Elites --
Mass Opinion and Representation --
Do Elites Experience Ambivalence Where Masses Do Not? --
Politics, Psychology, and the Survey Response.
Responsibility: R. Michael Alvarez and John Brehm.
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Abstract:

Those who seek to accurately gauge public opinion must first ask themselves: why are certain opinions highly volatile while others are relatively fixed? This text develops a theory of response  Read more...

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A provocative and important statement about the nature and functioning of mass opinion... Alvarez and Brehm bring a sophisticated methodological arsenal to bear on enduring questions of public Read more...

 
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