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Hard sell, soft sell

Author: Eric Sevareid; WGBH (Television station : Boston, Mass.); KTEH-TV (Television station : San Jose, Calif.); MTI Teleprograms Inc.
Publisher: Northbrook, IL : Distributed by MTI Teleprograms, ©1984.
Series: Enterprise (WGBH (Television station : Boston, Mass.))
Edition/Format:   VHS video : VHS tape   Visual material : EnglishView all editions and formats
Database:WorldCat
Summary:
Uses an upbeat, light-documentary style in following the fortunes of three commissioned salespeople in widely diverse fields. All three successfully blend their own personalities with the requirements of their products and their customers to come up with a sales approach that works for them.
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Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Eric Sevareid; WGBH (Television station : Boston, Mass.); KTEH-TV (Television station : San Jose, Calif.); MTI Teleprograms Inc.
OCLC Number: 15041729
Notes: Title on cassette: Soft sell.
Broadcast over PBS as a segment of: Enterprise.
Issued also as U-matic 3/4 in. or Beta 1/2 in.
Credits: Camera, Robert L. Moore ; advisors, Michael Porter, Robert Glauber, Theodore Levitt.
Performer(s): Series host, Eric Sevareid ; narrator, Tony Kahn.
Target Audience: High school students through adults.
Description: 1 videocassette (VHS) (29 min.) : sd., col. ; 1/2 in. + 1 videodiscussion guide.
Series Title: Enterprise (WGBH (Television station : Boston, Mass.))
Other Titles: Soft sell
Responsibility: produced, written, directed & edited by David Espar ; ... a coproduction of WGBH Boston and KTEH San Jose.

Abstract:

Uses an upbeat, light-documentary style in following the fortunes of three commissioned salespeople in widely diverse fields. All three successfully blend their own personalities with the requirements of their products and their customers to come up with a sales approach that works for them.

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