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|Document Type:||Visual material|
|All Authors / Contributors:||
Eric Sevareid; WGBH (Television station : Boston, Mass.); KTEH-TV (Television station : San Jose, Calif.); MTI Teleprograms Inc.
|Notes:||Title on cassette: Soft sell.
Broadcast over PBS as a segment of: Enterprise.
Issued also as U-matic 3/4 in. or Beta 1/2 in.
|Credits:||Camera, Robert L. Moore ; advisors, Michael Porter, Robert Glauber, Theodore Levitt.|
|Performer(s):||Series host, Eric Sevareid ; narrator, Tony Kahn.|
|Target Audience:||High school students through adults.|
|Description:||1 videocassette (VHS) (29 min.) : sd., col. ; 1/2 in. + 1 videodiscussion guide.|
|Series Title:||Enterprise (WGBH (Television station : Boston, Mass.))|
|Other Titles:||Soft sell|
|Responsibility:||produced, written, directed & edited by David Espar ; ... a coproduction of WGBH Boston and KTEH San Jose.|