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Hard sell : the evolution of a Viagra salesman

Author: Jamie Reidy
Publisher: Kansas City, Mo. : Andrews McMeel Pub., ©2005.
Edition/Format:   Print book : English
Summary:
Jamie Reidy is to the pharmaceutical business what Jerry Maguire was to professional sports--he's the guy who's been there, done that, and walked away with the insider stories. You'll find yourself rooting for Reidy and at the same time, you'll be shocked by the realities of the world that paid his salary. This book is a witty exposé of an industry that touches nearly everyone in contemporary America. It reveals  Read more...
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Genre/Form: Personal Narratives
Popular works
Document Type: Book
All Authors / Contributors: Jamie Reidy
ISBN: 0740750399 9780740750397
OCLC Number: 56809874
Description: xiv, 210 pages ; 23 cm
Contents: Getting in --
Boot camp --
Baby steps --
Training wheels off --
Working for a living --
Voice mail: friend and foe --
Perception is reality --
The paper chase --
It's the sales, stupid --
Vitamin V --
Vigara planet --
Sex sells --
Sales or lack thereof --
Epilogue.
Responsibility: Jamie Reidy.
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Abstract:

Jamie Reidy is to the pharmaceutical business what Jerry Maguire was to professional sports--he's the guy who's been there, done that, and walked away with the insider stories. You'll find yourself rooting for Reidy and at the same time, you'll be shocked by the realities of the world that paid his salary. This book is a witty exposé of an industry that touches nearly everyone in contemporary America. It reveals the questionable practices of drug reps, nurses, and even physicians. Reidy traces his ups and downs as a rep for giant drug manufacturer Pfizer, maker of some of the most widely prescribed and used drugs in existence, including Viagra. With equal parts self-confidence and self-mockery, Reidy tells it like it is in the drug-selling trenches that are our local doctors' offices.--From publisher description.

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