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The hard sell : the tricks of political advertising

Author: Dee Madigan
Publisher: Carlton, Vic. : : Melbourne University Publishing, 2014.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent [Australian] federal and state campaigns, she gives us fascinating industry insight into such issues as: why on earth there are so many negative ads; how personal is too personal; how politicians use journos who use politicians who use  Read more...
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Document Type: Book
All Authors / Contributors: Dee Madigan
ISBN: 9780522866308 0522866301 9780522866315 052286631X
OCLC Number: 876036980
Description: xvii, 206 pages : illustrations ; 20 cm
Responsibility: Dee Madigan.

Abstract:

"Creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent [Australian] federal and state campaigns, she gives us fascinating industry insight into such issues as: why on earth there are so many negative ads; how personal is too personal; how politicians use journos who use politicians who use journos; the gendered nature of it all; what happens when it all goes belly up. Dee is candid about the tricks of the trade and the lessons that can be learnt"--Publisher's description.

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"Top-secret focus group polling says this book is a cracker." Annabel Crabb, political journalist and author, "The Wife Drought""

 
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