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Harvard business review on emerging markets.

Publisher: Boston, Mass. : Harvard Business School Pub. Co., ©2008.
Series: Harvard business review paperback series.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
This is a guide to assessing four types of doing business in or with a particular developing country and provides strategies for capturing fast-growing consumer markets in emerging economies.
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Material Type: Internet resource
Document Type: Book, Internet Resource
ISBN: 9781422126493 1422126498
OCLC Number: 213133438
Description: vii, 214 p. : ill. ; 21 cm.
Contents: Local Memoirs of a Global Manager / Gurcharan Das --
Managing Risk in an Unstable WorId / Ian Bremmer --
Serving the World's Poor, Profitably / C.K. Prahalad and Allen Hammond --
The Battle for China's Good-Enough Market / Orit Gadiesh, Philip Leung and Till Vestring --
Strategies That Fit Emerging Markets / Tarun Khanna, Krishna G. Palepu and Jayant Sinha --
Emerging Giants: Building World-Class Companies in Developing Countries / Tarun Khanna and Krishna G. Palepu --
Inside the Mind of the Chinese Consumer / William McEwen, Xiaoguang Fang, Chuanping Zhang and Richard Burkholder --
Cocreating Business's New Social Compact / Jeb Brugmann and C.K. Prahalad.
Series Title: Harvard business review paperback series.
Other Titles: Harvard business review.
More information:

Abstract:

This is a guide to assessing four types of doing business in or with a particular developing country and provides strategies for capturing fast-growing consumer markets in emerging economies.

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International Business Review

by manriquc (WorldCat user published 2011-04-25) Good Permalink

Good for International Business Management Course. Easy to read and understand yet makes you think.

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