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Harvard business review on retailing and merchandising.

Author: Harvard Business School Publishing Corporation.
Publisher: Boston, Mass. : Harvard Business School Pub., ©2008.
Series: Harvard business review paperback series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Even the best features and sharpest marketing won't matter if a customer can't find your product. With all of today's channels and increasingly competitive shelf space, creating a successful retailing and merchandising strategy is a growing challenge. This collection provides the tools and tactics you need to succeed from managing inventory to capturing value with point of purchase promotions.
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Harvard Business School Publishing Corporation.
ISBN: 9781422145920 1422145921
OCLC Number: 228358182
Notes: Includes index.
Description: 186 pages : illustrations ; 21 cm.
Contents: The old pillars of new retailing / Leonard L. Berry --
Better marketing at the point of purchase / John A. Quelch and Kristiana Cannon-Bonventre --
Rocket science retailing is almost here are you ready? / Marshall L. Fisher, Ananth Raman and Anna Sheen Mcclelland --
Welcome to the new world of merchandising / Scott C. Friend and Patricia H. Walker --
Mind your pricing cues / Eric Anderson and Duncan Simester --
Control your inventory in a world of lean retailing / Frederick H. Abernathy, John T. Dunlop, Janice H. Hammond and David Weil --
Your loyalty program is betraying you / Joseph C. Nunes and Xavier Dreze --
Localization: the revolution in consumer markets / Darrell K. Rigby and Vijay Vishwanath.
Series Title: Harvard business review paperback series.
More information:

Abstract:

Even the best features and sharpest marketing won't matter if a customer can't find your product. With all of today's channels and increasingly competitive shelf space, creating a successful retailing and merchandising strategy is a growing challenge. This collection provides the tools and tactics you need to succeed from managing inventory to capturing value with point of purchase promotions.

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