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Harvard Business School Confidential : Secrets of Success.

Author: Emily Chan
Publisher: Chichester : Wiley, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Harvard Business School is the iconic business school. An admission ticket to HBS is a hot commodity and an HBS degree is highly respected in the business world. This book, written by an HBS grad and seasoned businesswoman, tells you why. It is a distillation of the most valuable and pragmatic but yet easiest to learn concepts taught at HBS.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Chan, Emily.
Harvard Business School Confidential : Secrets of Success.
Chichester : Wiley, ©2012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Emily Chan
ISBN: 9781118583449 1118583442
OCLC Number: 829461571
Description: 1 online resource (260 pages)
Contents: Cover; Contents; Title page; Copyright page; Dedication; PART I: PERSONAL; CHAPTER 1: HOW MONEY WORKS; "GETTING A GOOD JOB IS A DUMB IDEA"; CASH AS YOUR ULTIMATE EMPLOYEE; POSSIBLE SOURCES OF INVESTMENT INCOME (I): REAL ESTATE; POSSIBLE SOURCES OF INVESTMENT INCOME (II): PUBLIC STOCKS; CHAPTER 2: YOU CAN NEGOTIATE ANYTHING; YOU ARE CONSTANTLY NEGOTIATING; UNDERSTAND THE OTHER PARTIES' REAL INTEREST; KNOW THE BATNA; REFRAME; LISTEN; BUILD A GOLDEN BRIDGE; CHAPTER 3: SPEAK SO PEOPLE WILL LISTEN; "A" FOR ARTICULATE; A PICTURE IS WORTH A THOUSAND WORDS; WHEN YOU'RE IN A HOLE, STOP DIGGING. Chapter 4: it's who you knowwhy network; who to network with; where to network; how to network; chapter 5: it is bigger than you; prioritize; plan b; ass-u-me-trite but true; part ii: operations; chapter 6: process; there is a process for everything; best practice principles; process mapping; chapter 7: human resources; aim to be the stupidest boss; hire slowly, fire decisively; don't play the slot machine; have a power trip; chapter 8: marketing; the fantastic four p's; product: better first best?; price: to fight or not to fight; promotion: where is the money?; place: what is the map like? Chapter 9: salespeople: born or made, or both?; perspective: don't lose it; process: make anyone a better sales rep; performance management: measure top, bottom, backward, forward ... all directions; chapter 10: finance; profit is not cash; let bygones be bygones; ask, nicely; ipo: the holy grail?; part iii: strategy; chapter 11: the big picture; what is strategy?; porter five forces framework; porter generic strategies and porter value chain; what gets measured gets done: the balanced scorecard; diy skeleton framework: the tree; chapter 12: filling in the blanks; what data?; where from? The ungettableslogical deduction using limited data; consistency and triangulation; law of accuracy; keep your sense of perspective; chapter 13: "plans are nothing. planning is everything"; be a storyteller; time line; the big picture; chapter 14: the classics; razor and blade; loss leader; southwest airlines; mergers and acquisitions; roll-up; ready, fire, aim; early mover; bundling; chapter 15: final words; only the paranoid survive; have the time of your life; stick to it; appendix a: ""why"" and "so what"; appendix b: key interviewing techniques for data collection. Setting up the interviewpreparing for the interview; conducting the interview; after the interview; appendix c: cagr shortcut; appendix d: change management tool: dice; index.

Abstract:

Harvard Business School is the iconic business school. An admission ticket to HBS is a hot commodity and an HBS degree is highly respected in the business world. This book, written by an HBS grad and seasoned businesswoman, tells you why. It is a distillation of the most valuable and pragmatic but yet easiest to learn concepts taught at HBS.

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