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Harvesting the dream : the rags-to-riches tale of the Sutter Home Winery

Author: Kate Heyhoe; Stanley Hock
Publisher: Hoboken, N.J. : J. Wiley, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Harvesting the Dream tells the inspirational story of the Trinchero family and it's establishment of the Sutter Home winery, now America's fourth largest winery. Not just a story of business success,  Read more...

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Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kate Heyhoe; Stanley Hock
ISBN: 0471429724 9780471429722
OCLC Number: 52509464
Description: xix, 235 pages : illustrations ; 24 cm
Contents: A Winery in the West --
The Family --
Vino Vecchio --
Sutter Home --
Ma 'n' Pa Set Up Shop --
Eureka! Liquid Gold and the Blush Rush --
Zinfandel and the Corti Connection --
The Fortuitous Accident --
Boom --
Automation and Diversification --
Milestones and M. Trinchero --
Innovations and Modern Marketing --
Why Work Anywhere Else? --
Philanthropy and Loyalties --
Globalization and the New Napa --
Succession or Transition? --
Myth Busters and Strategies for Success --
The Big Squeeze and the Corporate Crush --
Onward.
Responsibility: Kate Heyhoe and Stanley Hock.
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