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|Description:||v, 206 pages : illustrations ; 21 cm.|
|Contents:||Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla --
Branding in the digital age / by David C. Edelman --
Marketing myopia / by Theodore Levitt --
Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall --
The brand report card / by Kevin Lane Keller --
The female economy / by Michael J. Silverstein and Kate Sayre --
Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum --
Getting brand communities right / by Susan Fournier and Lara Lee --
The one number you need to grow / by Frederick F. Reichheld --
Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
|Series Title:||HBR's 10 must reads series|
|Other Titles:||HBR's ten must reads on strategic marketing
Harvard business review's 10 must reads on strategic marketing
Harvard business review.