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Health communication message design : theory and practice

Author: Hyunyi Cho
Publisher: Thousand Oaks, Calif. ; London : SAGE Publications, [2012] ©2012
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social  Read more...
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Document Type: Book
All Authors / Contributors: Hyunyi Cho
ISBN: 9781412986557 1412986559
OCLC Number: 713186167
Description: xvi, 277 pages : illustrations ; 24 cm
Contents: From psychological theory to message design : lessons from the story of gain-framed and loss-framed persuasive messages / Daniel J. O'Keefe --
The integrative model of behavioral prediction as a tool for designing health messages / Marco Yzer --
Health risk message design using the extended parallel process model / Michael Basil and Kim White --
Using emotional appeals in health messages Monique Mitchell Turner --
Designing inoculation messages for health communication campaigns / Bobi Ivanov --
Using narratives to promote health : a culture-centric approach / Linda K. Larkey and Amy L. Hill --
The cultural variance framework for tailoring health messages / Rachel E. Davis and Ken Resnicow --
The communication theory of identity as a framework for health message design / Michael L. Hecht and HyeJeong Choi --
Religiosity, spirituality, and the design of health communication messages and interventions / Cheryl L. Holt --
Addressing health literacy in the design of health messages / Jakob D. Jensen --
Addressing fatalism with health messages / Lijiang Shen and Celeste M. Condit --
Designing messages for individuals in different stages of change / Seth M. Noar and Stephanie K. Van Stee --
Designing high sensation value messages for the sensation seeking audience / Susan E. Morgan.
Responsibility: editor, Hyunyi Cho.

Abstract:

Clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple  Read more...

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