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Health hazards and public debate : lessons for risk communication from the BSE/CJD saga

Author: World Health Organization.
Publisher: Copenhagen : World Health Organization, Regional Office for Europe, 2006.
Edition/Format:   eBook : Document : International government publication : EnglishView all editions and formats
Summary:
The BSE(bovine spongiform encephalopathy) saga has made painfully evident the limitations of risk communication as a one way avenue where information to the public about the risks they face come after critical policy decisions have already been made. In fact communication has even been identified as one of the key elements of what went wrong and generated the loss of trust in government discourse and in beef in  Read more...
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Health hazards and public debate.
Copenhagen : World Health Organization, Regional Office for Europe, 2006
(DLC) 2006483866
Material Type: Document, Government publication, International government publication, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: World Health Organization.
ISBN: 9781429422529 1429422521 1280714522 9781280714528
OCLC Number: 614977701
Description: 1 online resource (vii, 281 pages) : illustrations (some color)
Responsibility: edited by Carlos Dora.

Abstract:

The BSE(bovine spongiform encephalopathy) saga has made painfully evident the limitations of risk communication as a one way avenue where information to the public about the risks they face come after critical policy decisions have already been made. In fact communication has even been identified as one of the key elements of what went wrong and generated the loss of trust in government discourse and in beef in Europe. Clearly there was a need to learn from that experience and share those lessons. This challenge was taken up by the WHO and a group of European scholars, with the support of DG Research. This book takes the debate about risk communication a step further, dealing with it as an evolving and interactive process between decision makers and their publics. The book underlies the critical importance of creating mechanisms for interaction between policy-makers and stakeholders early on, and at all stages of policy-making, in order for risk communication to be effective. The book sets the stage for the development of practical recommendations that health information actors may adopt in order to engage with the public over perceptions of health risks and hazards.

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