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Healthcare biotechnology : a practical guide

Author: Dimitris Dogramatzis
Publisher: Boca Raton, Florida : CRC Press, [2011], ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"A first of its kind to focus on the management of health-care related biotechnology, this text is a resourceful practical guide that assists all healthcare related biotech professionals in their day-to-day activities. The book contains chapters on bioeconomy, biolicensing, biofinance, biopartnering, biodrug research, biomarketing planning, biopromotion, product life cycle management, and biobusiness models, among  Read more...
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Document Type: Book
All Authors / Contributors: Dimitris Dogramatzis
ISBN: 9781439847466 1439847460
OCLC Number: 671465372
Description: xiii, 675 pages ; 25 cm
Contents: pt. 1. The healthcare biotechnology industry --
pt. 2. Intellectual property --
pt. 3. Funding --
pt. 4. New product --
pt. 5. Marketing --
pt. 6. Running the business.
Responsibility: Dimitris Dogramatzis.
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Abstract:

Focusing on the management of health-care related biotechnology, this text assists healthcare related biotech professionals in their day-to-day activities. It contains chapters on bioeconomy,  Read more...

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"... The section on marketing is also particularly strong and well thought through. ... provides insight into the biotechnology business sector." -British Journal of Biomedical Science

 
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