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Healthcare marketing in transition : practical answers to pressing questions

Author: Terrence J Rynne; Healthcare Financial Management Association (U.S.)
Publisher: Burr Ridge, IL : Irwin Professional Pub., ©1995.
Series: A healthcare 2000 publication
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

For years, the healthcare industry has equated marketing with promotion without perceiving its power as a management tool. This book changes this misconception by bridging the two eras of healthcare,  Read more...

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Document Type: Book
All Authors / Contributors: Terrence J Rynne; Healthcare Financial Management Association (U.S.)
ISBN: 1557386358 9781557386359
OCLC Number: 33213556
Notes: "A healthcare 2000 publication."
"HFMA, Healthcare Financial Management Association."
Includes index.
Description: xii, 287 pages : illustrations ; 24 cm.
Series Title: A healthcare 2000 publication
Responsibility: Terrence J. Rynne.

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